Yes, these days, there’s a glimmer in my eye, a spring in my step, and if you Why Red Reddington Would Make a Lousy Content Marketerlisten closely in the direction of my office, you might just hear me whistling from time to time.

Yes, the arrival of the fall season is always a happy, happy time around here. Football is back, cooler temperatures have arrived (which for us Texans means highs in the 80s instead of the 90s), and store shelves are stocked with one of my favorite indulgences: school supplies.

But what makes me happiest about the arrival of fall is the return of my favorite TV shows. And no homecoming elates me more than that of The Blacklist on NBC.

I have a confession to make. I don’t just love the show’s main character, Raymond “Red” Reddington. I want to beeeeeeee him. I mean, fercryinoutloud, when the man was kidnapped and tortured for days on end last season, he managed not only to escape on his own, but to kill his enemy on his way out with, like, a ball point pen or something.

To sum up, Red Reddington is a serious badass. But if you’re looking for a content marketer, ol’ Red’s probably not your guy. Why not? Allow me to demonstrate:


Why Red Reddington Would Make a Lousy Content Marketer from Resonance Content Marketing

OK, your turn! Which of your favorite TV characters would you definitely hire — or definitely not hire — to rock your content marketing program? Leave your answer in the comments — we’d love to hear from you!