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These sitcom fathers don’t just know good parenting. Since Father’s Day is just around the corner, here are some content marketing lessons we can learn from them, too. Dads on wildly popular sitcoms often had some impact on our developing minds growing up. The messages and advice from these characters can sometimes carry the weight of real fathers. Below is a carefully selected collection of some of the most memorable tidbits of advice from seven generations of sitcom fathers — applied to our lives as content marketers today.

1. Don’t Pretend to Be Someone You’re Not (Be Authentic) — Cliff Huxtable, The Cosby Show

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The boy told me he wants to be ‘regular people’ when in fact what he is is ‘lazy’ people. And if the regular people find out he’s using their name, they’re gonna come and kick his butt!

Content Marketing Lesson: Be true to your brand’s voice (see also: How to Outsource Content and Maintain Your Brand’s Voice). Produce content around your brand’s expertise, because when you start tackling unrelated subjects your content’s quality will drop and your readers may lose their patience.

2. Be Patient with Your Customers: Danny Tanner, Full House

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Just remember when children seem the least lovable it means they need love the most.

Content Marketing Lesson: There’s a reason behind each statement, comment or email from your customers. Understand where they’re coming from; use their questions and concerns as ideas for new blog posts and content.

3. Act Like a Grown Up: Phillip “Uncle Phil” Banks, The Fresh Prince of Bel Air

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Being a joker’s what’s gotten you into trouble. You may think it’s cool to be on the streets when you’re 17, but when you’re my age, it’s a waste.

Content Marketing Lesson: Mature. Your brand’s voice should evolve as you learn from poorly performing posts and more about your customers’ needs. If you’re producing the same kind content since you launched your content marketing efforts, you need’ll need to adjust and accommodate.

4. Don’t Talk Over Your Readers’ Heads: Tim Taylor, Home Improvement

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Jill Taylor: [posing as a “Tool Time” audience member] My husband always yells at me a lot when he tries to teach me something. Tim Taylor: That’s probably because he used meta-messages; that’s making things sound more complicated than they are… using technical jargon… And I’m sure he didn’t know that he was doing that, and I’m sure he’s real sorry that he did that.

Content Marketing Lesson: Using trendy buzzwords and complicated jargon builds a wall between your brand and your readers (see also: 6 Phrases Weakening Your Content). Talk to them in a language they can relate to and understand.

5. Trust Your Instincts: Alan Matthews, Boy Meets World

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I’ve been a parent for fifteen years. I think I know a little better than to trust my own kids.

Content Marketing Lesson: If there’s industry news you should be commenting on that day, listen to your instincts and make a short, actionable plan. Follow your instincts when it comes to content marketing on what types of content you should be publishing and creating.

6. Know When to Take a Break: Theodore Evelyn “Ted” Mosby, How I Met Your Mother

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When it’s after 2 am just go to sleep. Because the decisions you make after 2 am are the wrong decisions.

Content Marketing Lesson: There’s no metaphor here. Don’t overwork yourself. Take a break when you need and leave the office after a full day of work. Burnout does not lead to breakthroughs.

7. Own Up to Your Mistakes: Phil Dunphy, Modern Family

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Jay: This is exactly why we sweep things under the rug. So, people don’t get hurt. Phil: Until you sweep too much under the rug. Then you have a lumpy rug… creates a tripping hazard…and open yourself up to lawsuits.

Content Marketing Lesson: Taking ownership for a mistake builds trust with your readers and makes your brand seem human and relatable. For example if you publish an inaccurate fact in a blog post, issue a correction. What advice from dads can you apply to content marketing?