As a marketer, you may be tempted to only talk about what people love about your product or service, but is this really the best way to go? Marcus Sheridan, founder of  The Sales Lion, speaks about his experiences when he worked for a prominent swimming pool company.  Check out this short video in which this Content Marketing World speaker tells you what happened when his company shared the good, the bad and the ugly.

A big thanks to Eric Leslie from OnScene Productions for producing this and all of our event videos.