Nobody wants to waste time in multiple brainstorming meetings to come up with just a few watered-down ideas. Planned carefully, your next mastermind session can produce several pieces of content. Spread that varied content across channels to maximize the return on your mastermind session.
Where to Start
The goal of a content mastermind session is to generate ideas with a group of professionals looking to do the same. You transform those ideas into content that really connects with your customers. You’ll draw on the varied experience and knowledge of your mastermind group in order to come up with the best content ideas. Wondering how you might conduct a content mastermind session? If you already use your CRM to learn more about your customers, start with that data.
To create content that resonates with your customers, you must understand them. What do they want? What engages them? Where are they spending time online? This is where your CRM data helps you plan a great session. Use that data to identify: content that is bringing you customers, content that is not connecting, which channels your customers are coming from, and at least one type of content you haven’t tried yet. A CRM with social media integration allows you to see all the social channels where your customers are engaged. You can then employ channel specific monitoring tools for more in-depth analysis of your customers’ behavior across social media platforms.
Using this important information, each participant can jump off their portion of the session within a reasonable scope, allowing everyone to give their most pertinent advice.
Don’t Stop at One Piece
Once your group has come up with some content ideas, the next step is maximizing those ideas by creating multiple types of content from them. Your CRM data will help you determine which types will work best for your business, based on the content your customers are most inclined to read, respond to, and share.
Your group may suggest a piece of content you haven’t tried, such as slides or a video presentation. They may also help you determine if a piece could work for you based on how it performed for them in the past.
A blog post doesn’t have to be just a blog post. Using the same topic, you can turn that piece of content into a video, transcript of the video, a podcast, an ebook, an infographic, a photo or video meme, or even a training course. Again, not all of those will work well for your target demographic or product, but you should be able to identify a few that will.
Don’t Recycle Content, Reinvent
It’s important to note that the goal here is not to keep recycling the same message until your customers stop listening. You want to create fresh content with the same focus. For example, you can:
- Write an engaging blog post with exciting ways to use your product.
- Create a podcast where you read the article and interview an expert in your industry to back up your product claims.
- Create an infographic illustrating those product uses which can be easily shared across the social media platforms where your customers are most active.
If the scope of your topic allows, creating an eBook or webinar can provide your customers a more in-depth perspective. You can explore parts of your business or product at length, including a Q&A with customers, or create a professional training resource for your product. In working on these larger pieces, you’ll find inspiration for other complementary content, as well. You can break lengthy content into a series of blog posts and podcasts covering very specific parts of your webinar at more length.
When you walk into your next mastermind session, make sure you come prepared with your CRM data. Help your group create ideas and locate channels that will perform the best. Then use those valuable mastermind ideas to create several new, engaging pieces of content.