Content Aggregation

Picture this: you decide to rest early and to settle down immediately after dinner. Before youturn the lights out, you think of checking your mailbox and one of your social networks one last time. You tell yourself it would only take a few minutes anyway. Then you realize it is already midnight and your “few minutes” have turned into hours. This happens every single night. You wake up tired the next day. It is a cycle.

This is what Internet does to majority of individuals these days. We tend to be sucked into this endless online world. There is just too much information out there that we tend to feel that time is lacking. The same can also be true for most businesses doing market research. Marketing people could spend so much time searching for content and still not find enough useful information because searching takes skills and experience for it to be effective. This is where Content Aggregation becomes beneficial in market research.

What is Content Aggregation?

Content aggregation is simply curating. It is the act of collecting relevant data of the same topic and putting all those data in one place to be accessed and referenced by users. It is like one huge search engine where only necessary information is gathered and all others that are not needed are weeded out.

Here are the main benefits of content aggregation:

  1. Less labor intensive yet efficient. Let a third party company do all the dirty work of searching and collecting data. It is after all their forte and content aggregators are trained to do it. When your company has access to content relevant to your study, your marketing people can just copy and paste locations to get information. Less time to search means more time to study trends and make recommendations.
  2. Search engines approve. With content aggregation, you are assured that your data is relevant. Posting relevant information in your site, should you decide to share it, means you can benefit by maintaining relevancy and you can direct traffic that can give you decent rankings.
  3. Faster education. In relation to the first benefit, a company can do away with actual research and just find the needed information in aggregated content. This means there is more time to educate one’s self. Technology is fast-paced, and so is information found in the Internet. Market research entails keeping up with trends and consumer demands. When there is ready aggregated content, businesses are also up to date.

Social Media Content Aggregation

There is a sub-type of content aggregation that most businesses already use these days. It is called social media content aggregation and it is an effective way to reach target markets more effectively. The advent of Facebook, Twitter, and Instagram made it a bit chaotic because information is just about everywhere. The solution most companies applied is putting up a page in their website where updates from the companies’ various social media accounts are automatically uploaded real-time. It means fans and consumers only need to check one page for updates.

The benefits of social media content aggregation include:

  1. All social media channels are in unison so followers are never confused.
  2. Clients and customers are assured that the information they see is the latest one.
  3. Companies can moderate information and avoid inappropriate content.
  4. Pull relevant material or data from all corners of the Internet – data that you thought never existed.
  5. Crowd sourcing is equally popular these days and is an effective way to collect data. Through social media, companies can gather information from their followers by coming up and using hashtags.

As already mentioned, technology is pretty fast-paced and companies need to keep up to stay in the game. Content aggregation is proven to be beneficial to most if not all companies today.