Twitter Facebook LinkedIn Flipboard 0 Digital marketing is quite complex in nature as it involves different techniques and content marketing is one of those. Content marketing is the most effective medium for companies to uplift their brands in all aspects. Whether, it is about increasing user engagement, lead generation, and conversion, content plays a crucial part. Content creation is an art and embraced by numerous coveted companies across the world. It takes a lot of hard work and research to create content that triggers actions for businesses. If this particular technique of digital marketing is done in proper manner then undoubtedly, it can produce the outstanding results for business. Content is crucial for getting assured success. However, the irony is many companies don’t know how to leverage the same for their benefits. Therefore, often they make mistakes while performing online marketing. But, the less you make mistakes; more will be the chances of getting success for your content marketing. What if you have created content but it doesn’t reach to your readers, followers, and buyers. If it happens, then it will be a waste of a labored resource. Well, the cause of this failure may be overlooking or skipping some critical steps while distributing content online through different channels. In this write-up, I am going to cover some essential tips that you can follow to avoid content marketing pitfalls in 2016. Creating Excessive Content Rather creating too much content for overselling your product, focus more on creating content that can deliver value to the customers. Therefore, creating a flexible content calendar for your content marketing is the best way to start. A content calendar helps you to produce content in a systematic manner and give you the desired timeline to research well about ongoing market trends. Unnecessary creation and distribution of content can badly decline your engagement rate and reputation. So, focus more on delivering quality than quantity. Lacking at Producing Variation Be creative with content creation and distribution. Try some mix way to deliver content to your followers and readers to sustain their zest, otherwise, after some time, users will start to neglect your content. Today, online users love diversity along with quality. Delivering content in the same format may bore your readers, irrespective of the fact that, how much your content is well-written. Don’t let your efforts go waste, weave content creatively, put information, and add fun elements related to your buyers’ situation. If you do so, your readers will enjoy reading your content and appreciate the value delivered through it. For instance, producing content in the form of whitepapers can be a great way, but there are only a few readers who like to download and read the entire content of it. Being a smart marketer, you need to target maximum audience to improve the brand engagement. Therefore, provide some variation while producing content for marketing. Ignoring Social Media Today, when several companies are taking advantage of social media platforms, many still think that marketing on social media isn’t that effective. And, this thinking became the reason for the failure of a well-researched and written content as it gets buried inside company websites and blogs. In a true manner, if you want to take your business to the next level, then social media channels are the most reliable places to distribute your content. Every social media has its dedicated group of audience, communities, and expert groups. By joining these groups, you can distribute your content by the means of exchanging ideas. With the introduction of Facebook instant articles, content marketers got great power to post their content on this platform. But, for effective content marketing, you can’t just stick to one platform. Therefore, never ignore social media and try to market your content on different platforms to make your efforts worthwhile. Forgetting Buyer’s Journey Don’t oversell and produce content that can deliver real value to your buyers. Identifying your customers’ journey is one of the most crucial factors that determine your success. Improve your loyalty in the eyes of your prospects by leveraging on buyer-centric content. A buyer’s journey involves three phases namely awareness, consideration, and decision. It is advised to create content for all phases to bring your audience closer to your brand. Further, always distribute content in the same format so that buyers can easily recognize your content. Whether you generate leads through landing pages or paid ads, highlight benefits through a killer and mobile-friendly content to inveigle buyers. Show them how the things you are offering can positively change their present situation. Not Adding Interactive Elements Various businesses never pay attention towards adding interactive elements to your content. No matter whether the produced content is aligning with the needs of the user, they simply know one thing create and distribute content. Disregarding interactive content leads business to lose readers which in turn decline their engagement rate. Therefore, always make your content interactive. Providing valuable information in the form of statistics, infographics, videos, and podcasts are the great way to make your content interactive. If you do so, you increase the value of your content that can enhance engagement rate for your business dramatically. In addition to it, engagement increases the chances of lead generation and conversion. After all, what matters is ROI. Wrapping Up By following the points mentioned above, you can avoid content marketing pitfalls and make your efforts more efficient, worthwhile, and fruitful for your business. I hope you enjoyed reading this write-up, don’t forget to drop your valuable feedback in below section. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Kane Pepi.Learn how to publish your content on B2C Author: Kane Pepi <p>Kane Pepi is an experienced financial and cryptocurrency writer with over 2,000+ published articles, guides, and market insights in the public domain. Expert niche subjects include asset valuation and analysis, portfolio management, and the prevention of financial crime. Kane is particularly skilled in explaining complex financial topics in a user-friendlyView full profile ›More by this author:VoIP Basics: Everything Beginners Should Know!Bitcoin Investment, Trading & Mining: The Ultimate Guide for BeginnersIs This a Better Way to Set Your 2020 Goals and Resolutions?