Your website’s homepage is one of the most powerful tools to market your services and build brand identity. While users may land on your website through different portals – via an FAQ or a blog post – the homepage is the foundation upon which your entire online “house” rests; as such, it’s important to understand what to put on the homepage of your website.

An experienced marketing and online content professional can help you decide what elements belong on your homepage. A web designer can ensure the end product is both pleasing to the eye and has functionality. Together, your team can create a positive user experience and improve your odds of converting readers into clients.

Below are some basic guidelines on the key elements to include for a great website homepage.

Search function – Make it easy for readers to find the information they want on your page. Include a site-specific search function and position it prominently near the top of the page. The upper-right corner is something of a standard in the industry. Ensure the search input box is wide enough to accommodate a user’s request without “hiding” any of the words.

A “Contact Us” button and prominent phone numbers – Readers shouldn’t have to scour your homepage to learn how to contact you. Include an easy-to-spot “Contact Us” button that links to your contact form. The button can be in a bold or bright color that makes it stand out on the page.

On this note, be sure to feature your phone number(s) prominently, preferably in large font at the top of the page. It needn’t overwhelm the integrity of the design or interfere with the layout, but readers should be able to find it with a quick glance.

Branding – The homepage should set the tone for your brand. Your logo should feature prominently, and the color scheme should be consistent with your brand. Include company taglines and other information that tells users who you are and what you offer.

Navigation menu – Include a navigation menu at the top of the page. This should feature commonly used categories like “About Us,” “Blog,” “Article Library,” “Services/Products,” and “FAQs.” Each category can have subcategories that display with a mouse hover or click. The important thing is to present this navigation in a clear and organized manner.

New information – Highlight the latest and greatest you have to offer elsewhere on the site. This may include the newest blog post, product or Tweet. New content provides an incentive to explore the site further.

Social media links – Encourage users to interact with you on multiple platforms by linking to your social media profiles from your homepage. An easy and clean-looking way to do this is simply to drop in the social media platform’s icons and link directly from those.

Powerful images – Tell a visual story about your goods or services with powerful photos or graphics. When possible, avoid generic stock photos. Instead, use photos of “real people” engaging with the product.

Learn more about what to include on a website’s homepage – including great content! – by contacting We Do Web Content.