We’ve all been there: we spend significant time and resources to craft what we (or our marketing agency) thinks will “go viral”. The “Publish” button is pressed, it’s live and then……crickets chirping.

How do B2B marketers create “viral” content for their marketing campaigns? According to a recent infographic released by WhoIsHostingThis.com, we cannot foresee content becoming viral. However, it is possible for marketing leaders to increase their chances of making share-worthy content; this includes avoiding a few mistakes, such as neglecting distribution channels and not taking emotions into account.

With that, please consider the following tips, which WhoIsHostingThis.com also emphasized in their infographic, “5 Reasons Your Awesome Content Isn’t Going Viral.”

Content does NOT tend to have viral effects when marketers make these mistakes:

1. Neglect emotional appeal

In order to draw in audiences, we must highlight emotions. According to the infographic, positive emotions are more successful; this means we should centre on emotions that make audiences laugh, feel amazed or create admiration.

Tips for creating “emotionally-charged” content

  • Know what triggers your audiences’ feelings.
  • Create headlines that encourage readers to think (i.e. having audiences question themselves).
  • Create content that seems as though a person is talking aloud.

2. Content does not contain “share-worthy” components

We must understand the reasons why content goes viralto begin with. Next to piquing on emotions, other reasons include having easy-to-remember content, publishing content to the public, and ensuring usefulness to our audiences’ lives.

Tips for creating “shareable” content

  • Include a call-to-action.
  • Make your audience feel extraordinary with rewards/exclusivities.
  • Ensure that content is “bite-sized.

3. Timing is not taken into consideration

We need to understand when our content will successfully reach audiences. This includes knowing which days of the week and the time of day our content will be accessed.

4. Low-quality design

Reflecting on design elements is key when creating contagious content; this also includes our use of colour (i.e. white for conveying innocence, blue for stability, green for nature, etc.).

Tips for creating high-quality design

  • Bold fonts will guide readers on where to look.
  • Use contrasts to make certain aspects more obvious than others.
  • Use larger images to attract attention.

5. Failure to consider distribution channels

Sharing content solely with colleagues will not force your content to go viral. Make use of social media channels to promote your content.

Tips for effective distribution

  • YouTube is not your only video distributor; consider Vimeo and Yahoo video, too.
  • Look into other programs for advertising, such as Twitter.
  • Increase visibility; consider Facebook’s promoted posts for your campaigns.

After viewing the full infographic, answer this: What strategies do you recommend for making your marketing content go viral?Please add your comments below – I always look forward to reading them.


Original Infographic Source