As the modern saying goes, “Content is king.” Content marketing is booming, and bloggers who offer a variety of content will stand out from the crowd.
In particular, those who offer multimedia content can get ahead of the pack. People learn in different ways, through visuals or audio, for example. Creating videos, audio files and podcasts offer more value to your target audience.
With top sites like YouTube (for video) and Soundcloud (for audio and podcasts), it’s never been easier to upload your multimedia content. After uploading it, you can create an embed code to copy and paste into your WordPress blog.
However, because it is so easy, some bloggers get lazy. They copy and paste the code without adding anything else to the page. That’s not going to offer much value from the search engines point of view. Google needs keywords on a page to determine search engine ranking.
It’s not going to offer much value for your target audience, because the title Podcast #23 tells them nothing about what is in the file and whether or not it will be of any use to them.
A good idea is to offer a keyword-rich set of program notes. Or even better, add time stamps to the notes so the audience knows where to find the content they are most interested in.
Best of all, “chunk” content with small snippets of information your users will love by including a direct link to the time stamp they need. A direct link means they won’t have to try to scrub to find the right spot in the media file. Scrubbing can be very frustrating and eat up a lot of valuable time. Instead, your audience can access the content with just a click.
Using all of these best practices for your content can be quite time-consuming if you are trying to do it all manually. However, there is a solution that will save you time and give your audience what they need.
The Link Timestamp WordPress Plugin Solution
The Link Timestamp WordPress Plugin can link the time stamps to the embedded content automatically. Create your show notes and time stamps. The plugin will do the rest.
Being a successful blogger and information publisher is all about offering high-quality information to your audience that is easy to access and meets their needs. Taking the time to create multimedia content is just the first step, however. If you don’t offer show notes with time stamps, you could be leaving money on the table.
Chunked Content Increases Sales
One of the best uses for the plugin is to chunk your video sales letter or product demonstration. List the features and benefits and link to the specific sections in the media file. Your audience will see the value of this strategy immediately.
Do you want to link time stamps to topics or speakers? Create the code manually in seconds. You can do the same with particular how-tos and concepts.
If you are selling information rather than a physical product, a well-organized and informative presentation will set you apart from others in your niche and leave them wanting more. Your content will offer better value because it is easier to use, putting you ahead of your competition.