It’s that time of year again where marketers gather up all the most important takeaways from last year’s research, and see what they can learn about content marketing, inbound marketing, online and social media behaviour – and what a difference a year makes.
Two main trends have really stood out over the past year, and both highlight just how effective visual content marketing really is. Marketers are taking advantage of this by using it in their campaigns and reaping the rewards, with considerable increases in their conversion rates, inbound customer acquisitions, blog traffic, lead conversions and social media engagement as a result.
Below, we’re going to detail some of the most important statistics about visual content marketing, and how you should be using it to its full potential in 2015:
1. We’re watching a lot more video
In just the space of a year, the number of video content posts from individuals and brands has risen by 75% worldwide – and 94% in the United States. The amount of video being displayed overall in Facebook’s newsfeed has increased 3.6 time, year-on-year. Are you utilising videos in your marketing campaigns? Look for new, more visual ways to share your content.
2. Tweets with images generally get a lot more attention
Tweets with photos or images can generate up to 150% more retweets than those without, along with 89% more favourites and 18% extra clicks. Are you tweeting enough images?
3. Infographics are still hot
Last year, 39% of B2B buyers admitted sharing infographics frequently via social media. Infographics are one of the most effective ways to combine easily digestible statistics, facts and information with powerful graphics. Have you tried it?
4. Shorter form content wins out
A massive 95% of B2B buyers said they actually preferred content in shorter form. One of the best ways to provide shorter form content is by providing images, charts, infographics, video or other visual content along with your text. This also prevents a ‘text wall’ where readers are more likely to switch off.
5. Marketers are upping their visual content game
Last but not least, 70% of marketers are planning to increase their use of original visual content this year – don’t get left behind. There are plenty of free design tools available online for marketers, and you don’t have to have a degree in graphic design to use them.
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