In today’s marketing world, content is becoming extremely important for B2B marketers. This was highlighted in a study conducted by the Content Marketing Institute, which indicates that 73 percent of B2B Marketers are producing more content now than a year ago.

The tremendous increase in content can be attributed partially to the explosion and rapid advancement in technology and consumption channels, and also to the presence of a diverse audience base. Although, there has been an increase in marketers who adopt content marketing (nearly 93 percent), of which 44 percent have a documented content strategy, there is still uncertainty on the effectiveness of content marketing.

The 3 minute video below explains the importance of content marketing from the perspective of B2B marketers, and highlights some of the core tenets they focus on when developing content.

There’s an enormous benefit to adopting a content marketing strategy, and while our approach to leverage content will continue to evolve; it’s important to focus on implementing a fluid content strategy that:

  • Delivers meaningful, valuable content to your audience
  • Drives engagement with your brand
  • Establishes thought leadership
  • Promotes profitable customer action

Focus on your audience’s needs. Deliver content that helps them. And remember, content marketing is about leveraging the right content at the right moment in the customer lifecycle.

For more information on why content marketing is important for B2B marketers, check out this blog series.

Also read the latest insights on the future of content marketing from various thought leaders.