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As the founders of ifixit.com, Luke and Kyle, explain in the “background” part of their website, “We started out fixing an old iBook together. There were no instructions on how to do it, so we started the way everyone does: the hard way. We tinkered. We fiddled. We broke some tabs and lost a few screws. But we fixed it!”
Today the mission has grown bigger, but remains every bit as simple: “We want to fix the world.”
In the process of growing and helping, ifixit does a great deal of the latter. They start by providing information, information, information – repair manuals, user forums, articles, videos, interviews – just about everything a person might need in the process of fixing and repairing. For example, they could charge for the repair, but instead they show users how to fix an ipod. How cool is that? They also sell stuff, but when they do it, they provide information as a bonus (like this 10 Favorite Gifts list). Ifixit informs further by remaining open to the media, explaining and being available.
Sharing doesn’t stop at information, though. It also involves building community.Commitment to larger issues (the environment) comprises another facet of activity common to brands that engage in content marketing. The company both uses and sells recycled products.
Finally, check out my personal favorite, “The Self-Repair Manifesto.” This 11×17 poster is free for the cost of shipping ($3.19 in my case).
In freely sharing what it knows, ifixit represents the new breed of entrepreneurs who distinguish themselves from competitors by shifting from “Brands That Promise” [traditional marketing] to “Brands That Share” [evolved marketing]. Expect more of the same.
Connor is an experienced freelance writer and cryptocurrency specialist based in Glasgow, Scotland. He holds a Bachelor's degree in Finance and a Master's degree in Investment Fund Management from the prestigious University of Glasgow.
With over three years of professional experience, Connor specializes in writing authoritative and engaging content on topics like cryptocurrency, decentralized finance (DeFi), blockchain, artificial intelligence (AI), equity investing, technology, and more. His articles have been featured on other leading finance sites outside of Business2Community that receive millions of monthly visitors, like Cointelegraph and BeInCrypto.
Connor leverages his academic background and industry expertise to provide in-depth insights on current trends within the cryptocurrency and Web3 space. Additionally, Connor has previously written two acclaimed theses on the impacts of economic policy and COVID-19 on the UK equity market.
Outside of writing, Connor provides business consulting services, helping early-stage businesses with content strategy, marketing, and positioning. He is passionate about researching and writing about innovations shaping the future of finance and Web3 technologies.