Are you someone whose job is to create marketing copy for your business? Creating marketing copy is fun. What’s challenging, however, is to create copy that drives conversion. Without that, your marketing efforts are actually going to waste.
But what makes a good copy that compels visitors to take action on your site? Well, a copy that has the power to retain your readers by making them read one line after the other until they reach the end of the copy to click on the CTA and convert.
And how do you make your readers do that? Let’s find out.
1. Create a Persona
One of the most effective ways to boost your conversions through your content is through the use of a buyer persona. Talk to your existing customers to know what they think about your products or services. You can also send out feedback forms to your users to collect the information you need to create this persona.
Your research to better understand the buyer persona will also help you understand what challenges your buyers are facing and what they want in your products to solve those challenges.
Now use a conversational tone to highlight how they can benefit from using your products. In doing so, don’t talk about your features. Focusing on your features too much can make your content appear promotional. But we don’t want that to happen.
By highlighting the benefits of using your products, you can easily attract your user’s attention and make your post more compelling for them. It’s a good way to get people to take action on your site.
2. Use Clear Language
As a marketer, your main aim behind creating marketing copy for your business is to compel your users to convert. So it’s important that you use clear language to convey your message. Instead of using fancy words, try using simple language that helps people understand your message easily.
You can do that by using short sentences and simple words. Highlight your important points by using headers and bullet points. This will help you break down your information into easily digestible sections. And your users will understand them better.
3. Use Visuals
Try reading an article in two different versions. One without any visuals and one with a lot of visuals. Now tell me which one you liked better.
The one with the visuals, right? That’s because visuals make your posts more interesting and help people understand the message better. It makes your post more gripping and makes your message more compelling. It’s a smart way to bring in more traffic to your site.
Your visuals can simply be a product image, a video of how to use it, an infographic, or anything that you think fits best in your article.
4. Add Relevant CTA
The next important element of a good marketing copy is your CTA(call-to-action). If you really want your users to take action on your site, let them know what you want them to do. It’s not simply enough to promise them something. You also need to show them how to get what you have promised.
A CTA helps you do that more clearly. Without that, your users can be confused, and they will not know what you expect them to do. So add relevant CTAs for more conversion. Use actionable words to make your message clear. That way, people will know what exactly to do on your site. Your CTAs make it easier for them to follow your command and achieve what they are looking for. It’s a great way to increase your conversions.
So these are some of the easy ways to make your post more interesting. Now it’s your turn to use them effectively to get the desired results.