Are you using testimonials to grow your business? Consumers want to buy products from businesses they trust. So, having testimonials that attest to the quality of your product or service from your real customers is a must. With testimonials, you can build trust with your audience and turn leads into customers. In fact, according to statistics, customer testimonials are the most effective form of content, coming in at an 89% effectiveness rating, compared to other content types.

Not only do you need to collect testimonials from your customers, but you also need to know how to use them effectively.

Here’s how to use testimonials to grow your business.

Add social proof to your website.

One of the easiest and most effective ways to use testimonials to grow your business is by displaying them on your website. Testimonials are a form of social proof; when people see that others are happy customers of your business, they’re more likely to become customers themselves. In fact, according to social proof statistics, testimonials can increase conversion rates on sales pages by 34%!

So, if you want to boost sales, be sure to display testimonials on your website. Here’s how MemberPress displays customer testimonials on the homepage of their website:

Notice how they add photos of their happy customers along with their testimonials. This helps grab the attention of website visitors and it helps show your audience that the testimonials are from real people just like them.

Sprinkle testimonials throughout your website—on the homepage, product pages, pricing page, etc.— to boost your conversions.

Build trust with social media users.

Don’t forget that you can turn social media users into customers too! According to HubSpot, in 2018, 40% of people used social media channels for aspects of product research. So, showing off your glowing testimonials on social media will help you build trust with users that discover your business and encourage them to become customers.

Create some social media posts that share short quotes from your happy customers. Here’s an example from Jimdo. This Instagram post includes an eye-catching image with a quote along with the full testimonial in the caption.

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Worried that you don’t have the design skills to create an image like that? Worry no more! You can easily create stunning visuals for social media with a free visual content creation tool like Canva or Adobe Spark.

Create case studies.

Take customer testimonials a step further by creating case studies. A case study goes more in-depth than a testimonial because it tells the full story of the customer’s experience using your product or service. If you have customers with great success stories, get in contact with them and ask them if they would be interested in participating in a case study—all they really have to do is answer some questions about how they used your product/service to reach their goals. Then, you can pull together their responses and write a case study to post on your blog.

You can also repurpose the quotes customers provide you for your case studies as well. For example, you can take a small quote from the case study and add it to a testimonials page, to your homepage, or to other content and marketing materials.

Tell a story with video.

Aside from posting quotes from satisfied customers on your website and social media, you can also let them tell their own stories with videos. Videos are the most popular type of content online—just think about how many people watch videos on YouTube every day. So, video testimonials are sure to capture the attention of your audience. Plus, videos trigger emotions because viewers can visually see how happy your customers are, which can help boost your conversions.

Take a look at the video testimonial below from Love Yer Dog. That’s right, their happy customer is a cute dog named Stimpy that got great results with their dog shampoo.

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This example proves that you don’t need any expensive equipment to create an effective video testimonial.

Over to you.

There you have it! With these tips, you can use testimonials to grow your business. Who knew simple quotes from your happy customers could help you build trust with your target audience and generate more sales? Now get out there and start collecting testimonials from your customers.