When you are lucky enough to have someone share a digital asset with their social network you have only a few seconds to grab that new readers attention.

So, having the best headline and preview text is crucial. As a manager of digital content this seemingly minor detail can be the difference from generating leads or flushing your digital marketing budget down the drain.

To get the answers from two well respected pros I spoke to partners Alex Conroy and Bill Grunau of Esotech. They are both digital marketing experts who work with B2B companies.

Watch The Video Here


Alexander Conroy, Co-President
PresidentBill Grunau, Co-President
Esotech – A Digital Marketing Company – SEO, SMO & Web Design


Check out their great blog http://www.esotech.org/blog/

A few more resources for you.

About Steve Farnsworth @Steveology

Social media and digital marketing. Strategy and implementation that generate leads, builds customer loyalty and word-of-mouth buzz. Contact 650-331-0594 to see if working together could increase your market position and sales.