There’s been a lot of buzz this year around content marketing but no one is really talking about how to directly make money from a campaign.
If you want to generate revenue, it’s important to understand how information spreads on the internet. StumbledUpon and BuzzFeed recently teamed up to figure this out.
They found their most viral stories since 2007 were so popular because of cluster sharing. This means that the biggest hits were all shared lots of time among small clusters of friends instead of a few people broadcasting it to a large network.o figure this out.
Where is the best place to take advantage of cluster sharing? Studies confirm that email is still the most widely used medium for sharing information between small groups.
So how do you make more money with it?
1. Treat Your Emails Like Landing Pages
Each email should have a clear theme with a strong call to action.
- Do you want to sell more of something?
- Get more likes on your Facebook or Twitter?
- Advertise a product?
- Get a donation?
Whatever it is, you need to walk your users hand-in-hand to the finish line. Make it extremely obvious what you want your audience to do. Here is an example:
This streamlines the process and produces higher conversion rates.
2. Sell Your Own Services & Products
If you have a product or service that can be purchased online, email is the best way to advertise because there are no distractions and you have total control over the conversation. If you’re a blogger with a big subscriber list, create a membership plan where those who pay get ‘the good stuff’ and your public content is just for lead generation and getting the word out.
If your goal is more about gaining exposure than making money, consider a social payment option. This gives you the ability to ‘sell’ a product or service in exchange for a user sending out a tweet or Facebook update that promotes your brand which is great for getting the word out.
3. Sell Other People’s Stuff
If you have an reliable audience, you should be using ads in your emails. There are a few options here but one of the most interesting is LaunchBit, which directly connects advertisers to a network of email newsletter publishers.
With any content campaign, the key is delivering value to your readers. Routinely providing useful and engaging material is the best way to keep your readers happy and get them to share your stuff with friends.
Email is one of the most under-utilized selling channels out there for content marketers.
It’s easy and if done correctly, a great way to increase your bottom line.
Image by o_corgan