At Three Girls Media, our bread and butter is content marketing. We help grow all types of businesses through curating, designing and posting content with SEO in mind. Have you been thinking about taking the plunge into social media posting, blogging and advertising to grow your business? If so, our newest content marketing packages are a great place to start.

First, let’s go over the benefits of the services we offer in each of the packages.

The Benefits Of Blogging

It’s crucial for businesses to direct people to the place where they can sell their products and services. Your website is what lists everything a potential customer needs to know and where they will ultimately go to purchase from you. It’s plain and simple: Blogging is a tried and true way to drive traffic to your website through content marketing. Why is this? Search Engine Optimization.

According to Hubspot, “Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.”

When someone looks up a topic related to your business, the goal is to guide the search engines to put your webpage at the top of the results. More blog posts and a consistent blogging schedule equals a better chance of popping up at the top of a potential customer’s search.

Additionally, blogging shows you’re a thought leader and expert on what you’re offering. For example, on the Three Girls blog, we have thousands of blog posts covering every aspect of marketing, public relations and media communications. If someone is curious about a topic related to one of these categories, they’re likely to find something about it on our website. You want to show your customers that you know what you’re talking about and that’s why blogging has proven to be such an effective aspect of content marketing.

The Benefits Of Organic Social Media Posting

In this day and age, it’s a common practice for businesses to have a social media presence on a variety of platforms. Customers have proven that it’s important for them to connect with, and have access to, the companies they purchase from.

Posting consistently to social media can boost brand awareness, provide transparency, allow you to connect more with your audience and overall, generate sales and leads.

Organic social media posting has proven to be necessary when it comes to content marketing.
Make sure to take advantage of all the free aspects of social media.

Being consistent with your posting is the key to maintaining high engagement on social media. An article from Hootsuite put it simply, “If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.”

Organic social media posting is absolutely key when it comes to content marketing and that’s exactly why we consider it a top priority for our clients.

The Benefits Of Social Media Advertising

Social media advertising is a way to directly target the audience you want to reach. Typically, social media platforms also provide an accessible way to advertise businesses with all types of budgets. You’re able to input the exact demographics you want to advertise to and see analytics on how well those ads perform.

According to an article by Strike Social, “For the most part, it’s more cost effective to advertise on social media platforms over other digital sites. The average cost per click on Google Adwords is $2.32 across all industries, but for a targeted boost post on Facebook or Pinterest, you can pay as little as $0.12 per click. Social media makes earning traffic quick, easy and affordable.”

Social media advertising is a great way to target the exact customers you want to reach,
and when it comes to content marketing, that should be your number one goal.

Social media advertising enables you to define your goals. Want to drive traffic to your website? Include a link to a landing page in your ad. Want to direct customers to purchase a specific product? Add a link to the exact page where they can do just that. This is a huge benefit because you’re able to customize your ad to meet your goals.

You can also choose which social media platform to use for advertising based on who you want to target. For example, if your target audience skews younger, you can advertise on Instagram. If your target audience skews older, you can advertise on Facebook. There are many different types of social media ads, but in our content marketing packages, creating effective, compelling single-image ads is what we offer.

Luckily, with our content marketing packages, we do all the hard work and all you have to do is sit back and watch your business grow.

The Benefits Of Using Hubspot For Content Marketing

Simplifying your workflow makes content marketing much more straightforward,
which is why we recommend a platform like Hubspot.

Hubspot is an excellent way to implement all your marketing and sales initiatives onto one platform. According to an article from Struto, “HubSpot is a comprehensive inbound marketing and automation software platform that allows businesses to execute, manage and measure all their inbound marketing activities. Essentially, it’s everything you need to run successful campaigns with no hassle.”