I don’t know what to say?  Yes you do, you talk everyday don’t you?

I don’t know where to start? Let me help you.

I don’t have the time! You already do it without knowing it.

What are your most frequently asked questions?

Did you know when you respond to a customers question by email you have written a blog post?

Instead of sending an email why not publish a blog post and send the link?.

If you know how to send an email then you know how to publish a blog post.  With email you press the send button and with a blog you press the publish button.  Now Google can read your post, people can share it via social media and people can interact with you.  The 3 things google loves

  1. Fresh Content
  2. Social Sharing
  3. Interaction
All because you published a blog post instead of sending an email.

Break your industry into 12 categories

E.g. Internet Marketing categories could be:

  1. Blogging
  2. Landing Page
  3. Branding
  4. Sales Copy
  5. Email Marketing
  6. Mobile Marketing
  7. Search Engine Optimization
  8. Pay Per Click
  9. Analytics
  10. Social Media
  11. Tools & Tips
  12. Video Marketing

Now break your 12 categories into 4 sub categories to = 48 blog posts topics.

A fun thing to do with friends to create topics

Tell 4 friends your 45 second infomercial about your business.  Once you are done ask them what questions were triggered in their heads, try and get 2 questions from each person for a total of 8 questions.

DO NOT answer these questions, instead write them down and now you have 8 weeks of blog topics (2 months).  You should actually be done in 3 minutes!

Combine all 3 strategies and you will get over 1 year of content every single time.  As Seth Godin says “Blogging is the best damn marketing tool”

Remember Keep it Simple, Simple is Hard Enough!

I would love to hear how you create content?