Jay LeonardI don’t know what to say? Yes you do, you talk everyday don’t you?
I don’t know where to start? Let me help you.
I don’t have the time! You already do it without knowing it.
What are your most frequently asked questions?
Did you know when you respond to a customers question by email you have written a blog post?
Instead of sending an email why not publish a blog post and send the link?.
If you know how to send an email then you know how to publish a blog post. With email you press the send button and with a blog you press the publish button. Now Google can read your post, people can share it via social media and people can interact with you. The 3 things google loves
- Fresh Content
- Social Sharing
- Interaction
Break your industry into 12 categories
E.g. Internet Marketing categories could be:
- Blogging
- Landing Page
- Branding
- Sales Copy
- Email Marketing
- Mobile Marketing
- Search Engine Optimization
- Pay Per Click
- Analytics
- Social Media
- Tools & Tips
- Video Marketing
Now break your 12 categories into 4 sub categories to = 48 blog posts topics.
A fun thing to do with friends to create topics
Tell 4 friends your 45 second infomercial about your business. Once you are done ask them what questions were triggered in their heads, try and get 2 questions from each person for a total of 8 questions.
DO NOT answer these questions
, instead write them down and now you have 8 weeks of blog topics (2 months). You should actually be done in 3 minutes!
Combine all 3 strategies and you will get over 1 year of content every single time. As Seth Godin says “Blogging is the best damn marketing tool”
Remember Keep it Simple, Simple is Hard Enough!
I would love to hear how you create content?
This article was written for Business 2 Community by Jay Leonard.
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