A little more than 25 years ago, Bill Gates wrote an essay with the title ‘Content is King’, and it was published on Microsoft’s website. He predicted that content would be the real source of income for major businesses.
Fast forward to 2021, and content still holds utmost importance in the marketing field in today’s era. Especially after the world was confined to their homes due to COVID-19, the demand in content marketing has seen a massive surge.
Before delving into the numbers, benefits, importance, and other significant details, let’s go through some basics.
What is Content Marketing?
Long gone are the days when traditional marketing was the talk of the town. It has now been replaced with something more substantial.
Enter Content Marketing.
With content marketing, you are either reducing the pain of your customer base or giving them pleasure. Instead of pitching your services, you are staying true to your cause – solving your customers’ issues.
Sure, content marketing is hard sometimes, but you can reap good results by leaping into action and using it to a good advantage.
Who is using Content Marketing?
There are tons of big brands in their current capacity that are deploying content marketing. While the others were rendered helpless against the ravages of not using content marketing, some of the brands that use it are down below:
- Cisco Systems
- And many more
Above are some of the notable names in the industry that are using content marketing as their primary weapon. Why? Simple. It works like a charm.
Types of Content Marketing
In the current era, not many businesses are implementing the ‘right’ content marketing strategies. There is a myriad of marketing options available at the behest of marketers, such as:
· Social Media Marketing
One of the lesser-known devils of the marketing side is social media. Why? Because Facebook alone has 2.80 billion monthly active users. Now, that is an underlying stat, and you cannot target that number, but if you curate your content, you might pave the way for terrific marketing skills.
·PPC (Pay Per Click)
PPC is another form of social media marketing that evolves for the sole purpose of getting placements on search engines and social media. For PPC to work, you need to have excellent content marketing skills.
· Email Marketing
The potential scope of Email Marketing includes:
- It is disruptive
- Less competition
- Unlike social media, email marketing works with every type of business
- ROI of $44 for every $1 spent (the only cost is for tools)
- No ad expenses
When you mix copywriting skills with email marketing, you pave the way for a terrific content marketing experience.
· Blog Marketing
There are many ways to market your content through blogging, such as building engagement and subscribers, making a network, and creating worthy content.
We have taken a fair share of look at the types of content marketing. Let’s hop on to see its importance.
The Importance of Content Marketing in 2021
Why do people spend hundreds and thousands of dollars on content programs?
Simple. Because it brings massive results and brings success to the brand.
Many people ask about the future of content marketing, so we have entailed a few benefits. Let’s review them and find out how content can be used to measure your brand’s success.
· It promotes brand loyalty
Your customers are your greatest asset, and your content will be your sidekick for that. When you market your content the right way, it positively impacts your customers, hence allowing them to come back for more. Your first play should be to impose thought leadership with your brand. In conclusion, promoting brand loyalty is one way to hack your business’s growth in 2021.
·It builds trust
The general rule of thumb is to interact with your customers continually. As a result, it allows them to place their trust in your brand. When you create sufficient value without asking for anything in return, your customers will feel compelled to buy from you. Ultimately, your content will ooze excellence, hence becoming a self-marketing tool.
· It will improve your website’s rankings
When you produce high-quality content, there are many chances that it will rank adequately on the search engines. You can tick off your competitors by engaging with the right audience.
To achieve that target, you need to develop an SEO strategy and write content based on it. However,
Due to the current pandemic situation, many businesses are struggling to market their brand physically. In times of dismay, content marketing enters with a glimmer of hope.
If you have a brand struggling to fetch sales, maybe now is the time to steer in the right direction. It is never too late to explore other options and then doing the right thing.