Creating your own original, engaging content on a regular basis is a significant challenge. With so much online competition, it’s hard to keep up with content demand that satisfies your audience and fulfills your marketing goals. This is where hiring a professional writer comes in.

In this article, we’ll look at how hiring professional writers can power up your content marketing and give your brand the competitive edge.

Improve Search Engine Rankings

Most marketers are aware of the importance of search engine optimization (SEO) to build brand awareness and drive website traffic. As search engines prioritize high-quality content in search results, you need writers that understand SEO and know how to craft keyword-rich copy that doesn’t sound fake.

By tapping into the mindset of your ideal customers and knowing the keywords they use in search queries, professional writers can naturally improve your content’s search engine rankings. The best writers also keep up with the latest SEO trends, ensuring your content meets the standards of search engine robots.

Save Money

According to HubSpot, companies using inbound marketing generally experience a 61 percent lower cost per lead than those using traditional methods.

Most businesses have a limited content marketing budget and hiring in-house writers can be expensive when you consider hiring costs, annual salary, benefits, paid leave, and equipment. According to the Society for Human Resource Management, the average cost of hiring an in-house writer is $7,221 per month. Outsourcing content is more cost effective, as you can hire on an as-need basis at a fraction of the cost.

Save Time

Producing quality content is time-consuming. If you’re like most businesses, you can’t afford to neglect other work to devote hours to content marketing.

Delegating the content creation to a professional writer doesn’t mean you lose control; it just gives you more time to concentrate on other important business matters. Outsourcing writing also means you can hire multiple writers at the same time with varied experience and expertise.

Meet Deadlines

If your audience expects a regular delivery of content, you need to stick to a schedule. Any good freelance writer understands the importance of meeting deadlines, and they’ll make sure you can publish your content on time.

Don’t let this be you. Hire professional writers.

Boost Your Social Media Presence

As well as strengthening your reputation and increasing your search engine visibility, a regular stream of content will give you the opportunity to promote your content across social media and build brand awareness.

Increase Conversions

First impressions count. According to the Nielson Norman Group, the average web user leaves a web page after less than 20 seconds. Professional writers can write persuasive copy that gets your message across quickly and clearly, which ultimately improves your conversion rates.

Communicate More Effectively

Professional writers know how to avoid hype and write in a more conversational tone. This kind of writing is more entertaining and taps into the emotions of readers. It gets to the heart of the message so that readers can quickly find the information they’re looking for.

Good writers can also look at your products and services from an outsider’s perspective. They can turn business jargon into compelling copy that builds your credibility and increases trust in your business.

Deliver a Wide Range of Content Types

By tapping into the expertise of various writers, you can develop content that spans a range of topics and content formats. A good content marketing service will have writers that specialize in certain industries or are experienced in writing specific content formats such as white papers or SEO content.

Experimenting with different types of content helps you discover what your customers prefer so you can sharpen up your content marketing strategy and maximize your ROI.

Strengthen Your Business for Years to Come

Having an effective content marketing strategy is one of the best ways to stand out in today’s crowded online marketplace. As many successful brands have discovered, it makes common business sense to tap into the expertise of professional freelance writers to ensure your content is more engaging, informative, credible, and persuasive.

Partnering with a content creation service is a surprisingly simple process. Any business can start building relationships with experienced writers without the long-term commitment of hiring internal staff and all the expenses that this entails. When you choose to work with professional writers, you can deliver content that:

  • Engages your target audience.
  • Improves your search engine rankings.
  • Saves you time and money.
  • Boosts your social media presence.
  • Strengthens your credibility.
  • Builds customer loyalty.
  • Increases conversions.