Q & A Video

Ben Holland Answers: “How Do You Come Up With Better Ideas For Content?”


Hi, I’m Ben Holland. I’m an Account Manager here at Vertical Measures, and today I’m going to answer a question we get a lot around here: How to Come up With Better Ideas for Content. Today I’m going to dive into the world of Google Analytics and using it as a tool to come up with your content ideas.

The first thing I want you to do is to log into your Google Analytics profile. If you don’t have one, you need to put one on your website. It’s a great tool. We’ve talked about it more on our website and other posts, so please view there for more details.

You want to go into the Traffic section and then under Search and Organic. This is where you’re going to find all the keywords people are using to come to your site organically, not paid through search.

You want to go in there and you want to look for new topics and questions that your site doesn’t explicitly answer. For example, on our website, we have one: “The Best Books For SEO in 2012.” “How Big Is YouTube” is another question somebody asked to come to our website, “SEO information about H1,” and content curation examples.” These are all questions that we don’t explicitly answer on our site, but people who come to our site are clearly interested in because they’ve used that search term to arrive at our site. So they’re looking for answers, and we are going to help them find them by
creating blog posts with those keywords as the title. That way, when they search for that keyword or that phrase, your title is going to show up at the top, and you’ll be able to answer the question explicitly on your website.

The next thing you want to do is you want to take the certain keywords that you aren’t using, and use the Google AdWords Keyword Tool, and then find other keywords that are like those keywords that you can also write content about. A lot of times people are struggling to have content, especially when you’re trying to put a post up once a week, three times a week, or even five times a week. So the Keyword AdWords Tool is a great way to take the keywords people are using to come to your site and find alternatives that they may be searching for and then use those to write content.

And as a bonus tip, you can go into the Google bar, take any of these keywords suggested, start typing them out and see what auto fills beneath it. These are suggestions that people have already put in there that are related to the topic you’re discussing. So it’s another great way to get four or five more content ideas.

I’m Ben Holland and have a great day.