Considering how most consumers are online nowadays, it is no wonder why more and more B2C companies are leveraging digital marketing in their business.
From website blogging and SEO to social media marketing and email lead generation, a plethora of strategies have become a staple in the marketing strategy of most B2C brands nowadays – yet all of these would bear no results without one important ingredient – content.
Indeed, content is the driving force behind most all digital marketing strategies out there. That is why it is very important for B2C companies to adopt a content marketing strategy first if they aim to establish a footing in their respective market. A Forrester report even state that the average person consumes 11.4 pieces of content before they decide to make a purchase.
When combined with other strategies such as SEO and social media, content marketing can drive your business to the next level of success. However, to that, you must stay up-to-date with the latest shifts and changes in the industry every year, as these could dictate how each of your content pieces can reach and impact your customer’s perception and decision not only today but over the long haul.
To give you more insight, here are the key takeaways of the infographic from Digital Marketing Philippines, which detail the latest trends that are set to shape the B2C Content Marketing landscape in 2019:
- Creating Content That Builds Loyalty as Area of Importance
- Strong Commitment as a Key to Success
- Documented Strategy Still an Issue
- Social Media and Website Analytics – Top Tools For Audience Research
- Video as the Leading Content Format
- Social Media Stories as the Most Developed Type of Content
- Changes to SEO as Top B2C Content Marketing Issue
Know more about the statistics and industry insights about these trends by checking out the full infographic below.