content distribution checklistWhen you publish a post or an article for a blog or online publication, you want to make sure that your content is seen by as many people in your target audience, as possible. Simply writing the content isn’t enough anymore; you’re now also responsible for the success of your post by promoting it across the web.

In a recent post for A Writer’s Bucket List, I shared an example of my personal process for promoting my posts. Now, let’s delve deeper into best practices, tips and tricks for sharing and promoting your content.

Here’s a handy checklist for where and how to share your post online after hitting publish.

Twitter: Twitter is one of my all-time favorite places to share content because users of the site are usually actively looking for interesting stories to read and share.

  • Don’t be afraid to share your post more than once! Twitter is a very fast-moving social network and people check it at different times of the day. Consider promoting your post 5-6 times over the course of the week it’s published to ensure you hit different time zones.
  • Change up your tweets! Don’t tweet the same thing over and over again; repurpose the tweet in a different way to see what works best for grabbing the attention of your followers.

Facebook: Many people think of Facebook as a more personal place to share content, but it can also be extremely useful for business purposes.

  • Does your blog or business have a Facebook page or Facebook group associated with it? If so, the people who are part of that page or group have expressed interest in you and what you have to offer, so make sure to share your recent content with these people.
  • In some cases, a post may be relevant to share with your personal Facebook friends. I tend to only do this once every couple of months, but when I have a big or special post I want to share, my Facebook friends tend to react well. It also introduces my work to people who may be part of my personal network, but haven’t yet become part of my professional network.

Content Distribution

LinkedIn: If you’re using content as a way to grow your business and prospect potential clients, LinkedIn is the perfect place to share it.

  • LinkedIn is a great site for sharing content that relates very specifically back to your business. Remember, you don’t need to share every post on every, single social network, so think about your audience before posting.
  • Get active in LinkedIn groups associated with your business. Don’t be spammy and share every single post you write, but if you’re actively answering questions and interacting regularly, from time to time, it’s okay to share your work with this highly-relevant group.

Google+: Even if you’re not completely sold on Google+ yet, it’s an important place to share your content for SEO purposes, so don’t miss out!

  • Google+ allows several different ways to share a post. Consider experimenting with sharing your post as a link, posting an image with a link in the text and writing longer and shorter messages.
  • Be sure to use relevant hashtags on Google+ and if you mention other bloggers or companies, don’t forget to tag them by including the + sign before their name to help expand your reach and notify them that you’ve mentioned them in your post.

Pinterest: Pinterest is a fantastic place to share posts that contain a lot of photos, but even for posts that aren’t super visual, this site can be an effective tool, as well.

  • For posts that aren’t visual by nature, consider creating a simple graphic with the title of your post or a short, but eye-catching heading using a free site like PicMonkey. These types of posts tend to get repinned often on Pinterest.
  • Create a pinboard specifically for sharing your own content. I have my Get Gutsy board, where I pin my recent posts, along with guest posts that I write for others.

Email Newsletter: If you don’t have an e-newsletter, you’re missing out on an important way to share your best content. When someone shares their email address with you, they are letting you know that they trust you and are interested in your content.

  • When you write a strong post that is relevant to your audience, consider sending a dedicated email to your list with a snippet or preview of the post and a link to encourage them to read on. Some folks who blog less frequently send an email out to their list every single time they hit publish. Find a frequency that works for you, but don’t forget to share your content with this important audience.
  • Share older posts on your e-newsletter’s sidebar. I include 5-6 of my most recent posts in my newsletter’s sidebar to keep readers who may not always click over to my blog, but regularly read my newsletter aware of what they may have missed.

Make it easy for others to share: Of course, it’s important for you to share your own work on your personal accounts, but it’s even better when others share your work. Why? That all important third party endorsement. Make it easy for others to share your work by giving your readers the tools to do just that.

  • Ensure that your blog uses a social sharing plugin to allow readers to share your post with one click. Here’s a great list from Blogging Wizard with the top social sharing plugins for WordPress to get you started.
  • Consider using Click to Tweet call-to-action’s within your blog post. This awesome (and free!) tool allows you to write your own tweet that will automatically populate when a reader clicks on it to promote your post.

What other items should be added to this checklist? Share your ideas in the comments below!