web copywriterIf you’ve been relying on the internet long for help with your marketing campaigns and brand awareness endeavors, then you already know that airtight web copy is worth its weight in gold. It can be harder to come by than you’d otherwise like, though. After all – unless they’re incredibly blessed – most people aren’t able to write their own web copy and actually have it be effective. What’s more, finding professionals to work with that are truly up to the task can be a positively Herculean endeavor.

However, while it’s not necessarily easy to find a truly great web copy writer to trust your business’ image to, it’s far from impossible. Let’s take a closer look at how you can make sure your next hire not only meets, but exceeds, your no-doubt high standards.

1. Follow up in regard to their resume.

You never really know whether or not a promising candidate for your web copy writer position is telling you the whole truth when it comes to their resume. That’s why it’s of the utmost importance that you make an effort to confirm the claims they make. Do they say they have a degree in English or journalism from a prestigious school? Follow up on that and confirm. Have they told you they worked for x-number of years at a specific magazine or advertising firm? Look into that as well. Definitely always request and follow up on any references the person may have.

2. Make sure they’re up to the task.

Not every web copy writer is created equally to every other! At the end of the day, even seasoned copy writers are people and individuals first and foremost. That said, each will have his or her own unique voice, skill set, and approach to a given copywriting task. Ask to see an extensive sampling of a given writer’s relevant work before making the decision to hire. For instance, if you need copy written for your high-end sports car dealership, you should definitely be looking for a writer with experience in that niche, as you’ll benefit immensely from their specialized creativity and experience. Don’t be afraid to hire on a trial basis first to make sure the two of you are a good fit.

3. Hire a writer via a professional copywriting team.

There are lots of ways to get in touch with talented freelance copywriters these days, but finding one through a professional web writing team is quickly becoming one of the most popular options. A web copy writer from a respected writing team is going to be prescreened and evaluated for skill, experience, and work ethic by the team leader in advance, saving you valuable time and effort. Plus, the team will very likely be able to help you with other writing-related needs into the future, as they’ll have many types of professionals on staff. Need someone to help you edit your novel, maintain our blog, or help you produce a few ebooks? Make contact with the right copywriting team and you’ll always have the help you need to keep your business successful.

At the end of the day, finding the best possible web copy writer for you is far from rocket science. All it takes is a little research and careful consideration. Try it for yourself today! You’ll be so glad you did.