What is Growth Hacking? According to wikipedia:
Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.
Marketers are always searching for ways to increase traffic, time-on-site and customer engagement cannot afford to rely solely on great content. According to VP of Oracle North America, Tami Cannizzaro, “there is no longer a captive audience for anything“. So what is to be done? What if we can cater to each individual’s query easily? Content marketing is done to educate the audience of the product and hope that their problem aligns with our solution. But what we post online doesn’t always meet the requirements of every individual buyer. Thus, interactive content. Interactive content appeals to a short attention span, which is pretty much everyone these days. With buttons to click, moving pieces to track, or videos to watch throughout a piece, interactive content helps keep people’s attentions piqued, so they don’t decide to go to another page before you’re able to get your message across.
First and foremost, interactive content increases user engagement. This doesn’t need further explaining, but nevertheless, when your content is interactive like a calculator, or a poll/survey or perhaps a quiz, you are automatically asking the user to input some data from their side as well. It’s human nature to feel the need to interact. Some of the most effective lessons in school are in fact the ones where kids actively participate by creating things. And interactive content such as a quiz, a calculator or a poll accomplishes that. Furthermore, as a marketer, you gain more insight about the user whilst simultaneously educating them in a playful way.
Studies have also shown personalised content that constantly changes is far more likely to produce repeat visits and subscribers than static content. So, not only are you decreasing the bounce-rate, but you’re increasing session duration of the user too. Interactive content increases user loyalty. Interactive content keeps a piece fresh, even as time passes. Static content becomes stale overtime because information becomes outdated. The end goal of your interactive content is convincing people to become paying customers, right? Well, interactive content has proven to be effective for educating people about your product or service, and in turn, convincing them to buy it. So since you are providing everything you talked them into buying, customers retention is high.
Remember your chemistry lessons? Or even the physical education classes. It wasn’t always about being able to score a goal, or strike a home run. The reason why we enjoyed those classes the most was because we got to experience first hand what we were being taught. Content that allows people to do something in order to learn a lesson increases the chances that that lesson sticks with them. Information imparted by static content – which is simply stated to readers – is far less likely to be remembered or make and impression. Interactive content converts better than static/passive content.
You have attention, engagement, conversion and retention, all done with interactive content. A lot of us fail to realise how much we can accomplish with this growth hack. The amount of qualified leads you can gather is astounding.
If you think that you’d like to know more, join us at our webinar on the 19th of October 2016, 1 PM PST. Don’t worry, it’s free. We just want to share. You can sign up here.