Web marketers are constantly tinkering with new ideas to improve their site’s traffic and performance, meticulously studying analytics software to decipher what worked where, when, and for how long. Of all the metrics available to view, bounce rate is arguably amongst the most important.
This measure refers to the percentage of site visitors who leave after only viewing one page, and gives a loose idea of how relevant a website’s content is and how attractive the design may be. A low bounce rate is a good sign – as it means visitors are interested enough to navigate to other pages.
So how can you improve your bounce rate without making drastic web developments? You can start with great copywriting. Read on for actions to take today.
In the online world, audiences expect to receive information instantly, and won’t tolerate waiting. The same applies if they can’t decipher what a page is about from the first sentence of copy. Cut out jargon, and think from the customer’s perspective. This is particularly important if the product or service you provide is technical.
Refresh your web copy
Old content will immediately put a site visitor off, especially on blog or news pages where new features are needed to generate repeat visits. Fresh content will stimulate your audience to return and consume more, while also boosting search rankings.
Combat immediate bounces by condensing your copy and avoiding a wall of text scenario. This goes back to our mention of impatient audiences, as one glimpse of endless copy will likely have them rushing to the back navigation.
Make it easy
You’ve refreshed your web copy, made sure it’s concise and the audience will now surely understand what you’re talking about – show how else can you stimulate visits to other pages? Tailor content with hyperlinks to relevant pages and include strong calls to action where possible to inspire clicks.
Squeeze the most out of every word, speak to Stratton Craig today to find out how.