Is Content Aggregation
Good For SEO?

There are two new types of content sorting in social media and blogging today.

One of these is content curation and the other is content aggregation.

In curation we add value EITHER by adding our own thoughts, insights, and ideas, to the snippet of content from another site or by selecting the BEST content from other sites and thus reducing the work of our readers to find the goodies.

Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

In aggregation, you pull in all the stuff on a topic or from a site or in a niche and you create a topic based fire-hose of sorts.

Both Aggregation and Curation have their places today. (An example of a quality Aggregator site is Alltop.) Curation is likely something you’re already familiar with since many bloggers and social media marketers do a fair degree of curation today.

We already know that curation CAN produce some SEO results although it’s primary focus and effort is for the visitor rather than the search engines… but what about aggregators?

Lets see what Matt Cutts, head of Google’s webspam team has to say and then I’ll share another thought…

“Stitching” is a form of aggregation that does not bring your own unique contributions to a piece of content.

“Synthesizing” is a summarization or re-focusing of a topic that still properly cites its sources while bringing in your own thoughts, contributions and ideas.

Make sure that the content curation you are doing on your blog is a synthesizing or “adding your thoughts while showcasing the best” or some other value added method that brings your own thoughts if you want that piece to have a chance to rank in Google.

Keep in mind though that some forms of stitching might actually still be useful to your reader – but simply not useful to Google. Always keep the reader in mind when you make decisions about what you do or do not publish.

Here’s to awesome curation!