James Spillane
I know we’re always saying that content drives every element of digital marketing, be it social media, SEO, email marketing etc.
However, the amount of content that you produce can have a significant impact on your return. Taking it as a given that the content is high quality and original (that should go without saying), the more content you produce, the better the results.
More content =
- Better visibility in search engines
- More social media reach
- More website visits
Check out these graphs
Impressions
The chart below compares the number of impressions (how many times the website showed up in search results) in March and April, pre and post an increase in content creation:
- 127% increase in impressions
- 93% increase in click-throughs
- 12% improvement in average rankings position
Rankings
The chart below shows the organic search engine rankings of a company, alongside their 4 biggest competitors, following an increase in content output:
Social Media Metrics
The chart below shows the impact on various metrics pre and post an increase in content creation:
Website Visits
The chart below shows the impact on website visits following an increase in content output:
Summary
No summary required: the facts speak for themselves.
This article was written for Business 2 Community by James Spillane.
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