fact-more content gets resultsI know we’re always saying that content drives every element of digital marketing, be it social media, SEO, email marketing etc.

However, the amount of content that you produce can have a significant impact on your return. Taking it as a given that the content is high quality and original (that should go without saying), the more content you produce, the better the results.

More content =

  • Better visibility in search engines
  • More social media reach
  • More website visits

Check out these graphs

Impressions

The chart below compares the number of impressions (how many times the website showed up in search results) in March and April, pre and post an increase in content creation:

  • 127% increase in impressions
  • 93% increase in click-throughs
  • 12% improvement in average rankings position

more content means more impressions

Rankings

The chart below shows the organic search engine rankings of a company, alongside their 4 biggest competitors, following an increase in content output:

more content means better rankings

Social Media Metrics

The chart below shows the impact on various metrics pre and post an increase in content creation:

more content means greater social media reach

Website Visits

The chart below shows the impact on website visits following an increase in content output:

Summary

No summary required: the facts speak for themselves.