Almost every piece of content published on the Internet includes photos, videos, graphics, or illustrations. Have you met a post on social media without images over the last few months? Bet you haven’t. However, due to loads of visual elements scrolled every day and crowded media landscape, content turns into white noise and goes unnoticed. Your content should stand out and compete with tons of other content to break through the noise.
This post will provide you with comprehensive instructions on choosing stunning business images, whether you find them on stock photo websites or create your own visual content.
Say No to Business Handshakes
Handshake is the most stereotyped element of stock photography. An image of handshaking people coupled with other clichés gained a bad reputation that spread rapidly to the whole stock photo industry.
The 2020 pandemic ended the traditional handshaking due to safety concerns. So, at least for a while, such images have become irrelevant more than ever.
Say No to Office Buildings with Shadowed Figures
Images of people wearing similar business suits and probably smiling, typical office building designs — all these things are a little bit stale. Try to think outside the box and find some fresh alternatives associated with business — let it be casual-dressed people in a modern designed workplace.
Say No to Papers, Documents, and Folders
With the wide spreading of online services and switching to remote work, visuals with papers, documents, and other office supplies are getting archaic. Moreover, they are contrary to the environmental trends of sustainable consumption and reducing impacts on nature. Minimizing printed copies and paper documents and implementing e-documents in business processes perfectly meet the goals of sustainability.
Say Yes to Diversity in Colors
Generally, the dominant colors for business photos used to be cold dark blue, grey, black, and white for people’s outfits, the blue sky outside an office window, bluish-white paper, and whiteboards. Blue is considered the color of trust, security, and stability. Marketers used to go along with that insight while developing and implementing their communication strategy. However, according to recent research on stock photography color trends by Everypixel, the tendency has changed. Although grey and black tones are still dominating, diversity in colors and visual concepts is becoming stylish, and blue tones are on the decrease.
Say Yes to Casual Interior Design
The lockdown has taught us to accept various workplaces. Aside from an office space, now, we can work from home offices, coworking spaces, coliving communities, and cafes. Interior design has changed as well. We don’t think about an office as a place with floor-to-ceiling windows on the 37th floor. It can vary from minimalism to loft.
Say Yes to Online Meetings
People talking in Zoom meetings is something we used to look at throughout the lockdown. Such pictures are more likely to draw our attention than crowded meeting rooms in an office.
Say Yes to Gadgets and Laptop Screens
Showing gadgets and laptop screens with charts and presentations is an acceptable alternative to images of paper documents. However, remember to keep track of model names of devices showing up in pictures and their year of launch. The newest laptops, smartphones, and tablets look better and give a hint that your content is fresh, while outdated devices may immediately jump out at techno-geeks.
Note that showing Apple products in photos is also turning into a cliché because of their vast spread. It’s better to pick up pictures with other brands’ devices if it suits your strategy.
To sum up
The pandemic deeply affected the way photographers reflect business topics such as meetings, presentations, and office work. But in fact, it started transforming before the pandemic when people widened the scope of business concepts and let them run out of business spaces and business suits to be more diverse.