Keeping your target audience engaged is invaluable for your brand. When your audience shares, comments, or likes your content, they are telling people that your brand is delivering value. Earning the engagement of your target potential customers is not an easy task. It requires consistency, creative thoughtfulness, and collaborative efforts of your marketing team. Although it is very challenging to develop highly engaging content that attracts the attention of your target audience, when done right, it is worth your efforts.
What is meant by Content Marketing?
Content marketing refers to the strategic approach towards the creation and distribution of relevant, consistent, and valuable content that attracts and retains your potential customers and ultimately drives profitable actions from them.
With this approach, instead of directly pitching your services or products to your customers, you provide them with genuinely relevant, useful, and educational content about your products or services, which helps your customers resolve their problems.
What Are Content Marketing Tactics?
The demand for fresh, unique, and valuable content is tremendous. If you want to drive more organic traffic to your website and develop a profitable business, you need to take your content marketing strategy seriously. Here are some of the best and tested content marketing tactics that enable you to cut through the digital noise and reach and engage your target customers.
Develop and Optimize More Landing Pages
When you develop more landing pages targeted towards your audience, you should think about strategic selection and the placement of keywords. After that, you should build your content around those elements. You can easily create high-quality and compelling landing pages by using available templates. You can find many sites that provide free and paid templates such as Wix, Zapier, MailChimp, and many more.
Classify Your Audience to Boost Engagement
Smart marketers classify their target audience based on their product or service-related needs. This classification is necessary because some of your blog or site visitors are not buyers, while others are. In simple words, your content is not suitable for everyone visiting your site because they have different needs.
So, you need to segment or classify your content based on the buyer persona. It means you should develop a specific profile for one segment of your target audience based on their age, gender, behavior, what they are looking for, and some other factors. In this way, you can create content that speaks to that particular segment directly and more effectively.
Know About Your Target Audience and Satisfy Their Need
Before creating impactful, engaging, and great content, you need to know about your target audience. One of the best techniques to discover what your target customers are searching for is the use of keywords research. For this, you can start with Google Trends to get a better idea about the current demand for your content or topic. Remember, the better you know your target audience, the more relevant content you can create, which satisfies their needs.
Use Adaptive Content to Target Millennials
Millennials form the most diverse and most extensive generation in the world that values creativity at the workplace, community, and family. Millennials are the most considerable portion of your target audience. You should develop a content marketing strategy that addresses their needs and values.
In this regard, adaptive content is the right choice. Adaptive content provides support to purposeful interactions across a variety of platforms. Your content should be easily accessible on mobile devices and desktops. As a result, your audience should be able to continue reading your content on their smartphones from where they left on their computers. Although this is a relatively new tactic, it is increasingly gaining ground.
Stick with a Consistent Content Marketing Strategy
Consistency is key to a successful content marketing strategy. You cannot expect to generate 10,000 monthly visitors to your blog or website in the beginning. Start small and consistently create content that supports you in accomplishing your content marketing goals. Instead of getting obsessed over achieving 10,000 monthly visitors, keep your focus on 100 visitors every month. Ensure to set realistic and measurable content marketing milestones. Following this practice enables you to move forward steadily without losing focus and hope.
Run A/B Split Tests Regularly
Split testing or A/B testing is a crucial part of content marketing. It enables you to determine which of your content, call-to-actions, or headlines are performing better than the others. Regular A/B testing boosts your conversions. Through split testing, you know about the content marketing strategies that work best for your brand or business. Split-testing makes your content marketing campaign much more effective and more precise. You can apply split testing to almost anything covered under content marketing such as site speed, CTAs, headlines, visuals, landing pages, and so on.
Originally published here.