We’ve all heard the quality over quantity cliché, but as companies catch on to the principles of good content marketing they’re finding it easier than ever to tell engaging stories – they just can’t tell enough of them.

According to research from the Content Marketing Institute and MarketingProfs, 64 per cent of B2B content marketers say they find it difficult to produce enough content. This is now their biggest challenge above producing the engaging content (52 per cent) and producing a variety of content (45 per cent). So is quantity the new priority?

A study of 7000 customers conducted by HubSpot shows that more is more when it comes to content marketing – more blogs, tweets and posts equals more traffic, leads and sales. Here are some of the findings:

Web pages: According to HubSpot’s study, companies with 51 to 100 pages generate 48 per cent more traffic than companies with one to 50 pages. Companies with more than 50 employees and 1000 webpages see 9.5 times more traffic than companies with less than 50 pages.

Landing pages: Companies see a 50 per cent rise in leads from increasing landing pages from 10 to 15. However, increasing landing pages from one to five to six to 10 doesn’t affect the amount of leads most companies generate.

Blogs: Companies that blog 15 or more times per month get five times more traffic than companies that don’t blog. Companies that increase their blog posts from three to five times a month to six to eight times a month almost double their leads.

Twitter: Companies with 51 to 100 followers generate 106 per cent more traffic than those with 25 or less.

Facebook: The average company saw a 185 per cent increase in traffic after reaching 1000 Facebook likes.

These stats send a clear message – quantity counts. Which brings us back to the quality debate: should content marketers prioritise quantity over quality? In a word, no. In fact, with recent developments in ranking algorithms such as Google Penguin, producing engaging content is more important than ever.

Search engines are starting to value high-quality content, not to mention the customers. The lesson is simple: don’t dilute high-quality content just to up the quantity. Continue to tell stories that inform, engage and inspire. Just tell them more often.