Television remote controlTelevision remote control (Photo credit: Wikipedia)

Success in business can be as simple as finding a need and meeting that need.

Have you ever had those moments where you sit down in front of the TV and just start clicking through the channels to see if there is anything interesting? I’m sure we’ve all done this on numerous occasions. We really have no intention of watching anything in particular, but we are bored or have time to kill.

More often than not I’ll flip through the 150 available channels (not to mention free on-demand programming) and find that despite the large menu of choices, nothing catches my fancy. All those channels and nothing to watch. And even when I find something to watch, I’m quick to change the channel when a commercial comes on.

We are a nation with A.D.D. Nothing really holds our attention for too long.

As marketers and business owners this presents us with a real problem.

Enter Hulu. Free TV programming and films online.

I also know a lot of people who subscribe to NetFlix. Or use Redbox.

I have no idea what “television” of the future will be like, but I assume we are going to continue heading in the direction of true convergence, and we’ll be watching more video on our computers, tablets, and smart phones.

In the same way, while Twitter and Facebook are the social media buzzwords of the moment, I couldn’t even begin to tell you what the “next big thing” will be in social media.

We now sit down at our computers as if we have remotes in our hands. We peruse. We scan. We dash in and out of sites to see what’s happening or what we might be missing. We rarely focus on any one thing for any length of time. It’s a combination of boredom, mixed with fingertip access to so much, and very little real content.

On television, I rarely find anything compelling to watch. But I try and try some more. Surely there must be something on. The reason we sit there flipping through channels, websites, or whatever is that we’re bored. In some cases, we’re dying to be entertained and engaged.

All it takes is some engaging content. Something to draw us in. Move us. Make us laugh. Make us cry. Make us think.

The content creators who understand this and use their social media and online presence for the purpose of creating compelling content will win. They will get our attention. But then they need to keep it. You see creating good content, engaging content, isn’t the only thing. You need to do it consistently.

We’re a fickle bunch, and the moment your content fails, or jumps the proverbial shark, we’re gone.

Create good content and create it consistently.