Content Strategy: The Best Ways to Optimize Your Content

There are many methods you can use to engage your audience through the creation of different types of content: free guides, blog posts, videos, infographics, etc. Even though the content development and distribution opportunities can stretch as far as you can brainstorm, if you don’t optimize your content correctly, all of your efforts may end up falling flat. In this video, learn quick tips and tricks to make sure your content can (and will) perform to its full potential.


Knowing your content strategy is important. There are many different types of content that can help draw people to your website and build up your audience. Here are a few do’s and don’ts with a few different types of content.

Blog Posts

Websites with blogs average 434% more indexed pages than those without.

When creating your blog post, remember to:

But avoid:

  • Using non-optimized titles, meta descriptions and header tags
  • Publishing inconsistently
  • Failing to follow up with user comments


Over 700 YouTube videos are shared on twitter each minute.

With video, always:

  • Answer your audience’s questions
  • Keep videos 2-3 minutes long
  • Embed YouTube videos on your site as blog posts

Stay away from:

  • Posting videos without a proper title, description and tags.
  • Just posting videos on YouTube. Post on other social platforms.

Free Guides

Authoritative guides have a 69% chance to be passed along to colleagues and 36% chance to a supervisor.
With your free guides, make sure to:

  • Include links to your website and social media
  • Write for the right audience
  • Request names & emails for the guide to build your marketing list

Try not to:

  • Bury the guide in your website
  • Skimp on good editorial design


Visualizes content in an interesting and easily shareable way
With infographics, it is always good to:

And don’t:

  • Make a graphic that has been done before or predictable
  • Forget to promote it

Email Newsletter

HTML e-mails are preferred over text based at 88% to 12%.
When creating and implementing your email newsletter, remember to:

  • Track your newsletter’s performance
  • Mix informative content with promotional content
  • Incorporate links back to your website content and social media channels

And stay away from:

  • Making the articles too long
  • Being “salesy”
  • Emailing too often

Don’t just stop here. There are many more mediums to utilize your content like resource articles, website landing pages, Slideshare and presentations, press releases, and more. Just remember to keep the same mindset when creating new content and make sure it’s the best quality you can deliver to your clients.