Creating a couple or more of valuable and unique content for your website on a weekly basis is said to be the best practice to gain more traction to your target audience, and increase the relevance of your website in the search engine results pages (SERPS). But over the course time, sustaining this create-and-post cycle can be quite hard even for the most seasoned content marketers.

Since not all industry offers a highly-explorable topics, many content marketers have been struggling to come up with new ideas or topics for their next posts. Likewise, companies who are running their own blogs with limited resources can experience delays and loss of traffic if they don’t manage to post new blogs onto their site. To deal with this issue, a technique called “content repurposing” has been introduced to help content writers to come up with new topics or new type of contents just by using their old pieces of content.

Defined as the concept of reusing a piece of content into something new and different, content repurposing is a technique that can further extend the life of old contents by either extracting useful information on it and expand it on a new blog post, or transform an old content into a whole new format.

Businesses can leverage this strategy because it reduces the time and effort in creating new contents. Since most of the information are already at hand, content marketers will only have to change the structure and flow of content, update the figures and statistics, and present it in the new format.

Several companies have already been using content repurposing to transform their old blog posts into an eBook, old articles into an infographic, old how-to guide into a video tutorial, and the list goes on.

If you want to maximize the life of your old-and-forgotten content pieces, then check this infographic from CJG Digital Marketing and see why content repurposing should be part of your content strategy today.


Embedded from CJG Digital Marketing.