Over the summer, GRM attended Inbound 2013 – an Inbound Marketing conference by HubSpot. It was a great time to network and learn even more about HubSpot and Inbound Marketing, and I think we all came away from it with new ideas and inspiration.
Anyways, I ended up attending the most amazing session on landing pages. I learned a few things while in Boston, so I wanted to share with you the top 5 ways that you can enter 2014 making the best landing pages.
The Top 5 Ways to Make the Best Landing Page Possible:
1. Make sure your form isn’t annoying and tedious. Only put fields on your form that you actually need from people. The longer a form is, the less likely someone will want to fill it out. Time is money baby. Also, be sure to title your form clearly so that people know what they are getting. See the example at right.
2. Make it crystal clear. When writing out the text on your landing page, explain what they are downloading in a concise way. Break up the text with bullet points or images in order to make it easier to read. Your landing page needs to pass what’s called “the blink test.” Studies show that people make judgments about a website in the same amount of time it takes to blink once. No pressure.
3. K.I.S.S. – Or as I like to say with affection, Keep it simple, stupid! Don’t bog down your visitors with tons of copy. Make sure that the value of your offer is clearly stated in your landing page. Explain what it is and why they need it. Once you’ve done that, don’t include anything else. This includes other CTA’s. Do not include any other call to action except the one the landing page is created for!
4. Show them the goods. Where possible, include an excerpt or a screen shot from the product they will be downloading. Giving up a little sneak peek lets the person see firsthand how awesome your offer is. Don’t worry that you’re giving away the goods for free – it’s just a small sample to entice visitors even further.
5. Include social sharing buttons. Sharing is caring, as we all know. Give people the ability to share your landing page with other people to increase your reach and visibility. Add buttons to share on sites like Facebook, Twitter, LinkedIn, Google+ and Pinterest.
2014 is content marketing’s year. For that reason, we are going to be dedicating the next few months to the King in the Nor- err, the King of the Marketing Realm, content. Stay tuned for weekly tips on creating the best types of content, including emails, blogs, social media posts, eBooks, white papers, checklists and more.
Curious about content marketing? Click below to learn about GRM’s service offerings for content.