Everyone is trying to get ahead when it comes to content marketing. It is one of the most important ways for you to reach new audiences and potential customers. In fact, 53% of marketers say blog content creation is their top inbound marketing priority. But if you’re struggling to grow your audience online, there are many content marketing tools at your disposal. The following are some of the most useful tools in the marketing industry, including tools for keyword research, topic generation, and analyzing your competition.
This handy tool lets you quickly scour the internet to find trending articles on any topic. If you’re thinking of writing an article on a certain topic that you think might appeal to your readers and customers, you can see what’s already been published on this topic. Just enter a search term or a topic into the search bar and see what articles pop up in the results. You might discover that other publications have already covered this topic extensively, which means you might need to rethink your content strategy. This helps you avoid writing redundant articles for your company’s blog with information that’s already been published elsewhere, so you can focus on topics that are new and compelling.
You can also use this tool to improve upon the existing articles on a particular subject. You might find that these articles have left out some key information, leaving you plenty of room to write an in-depth article on this subject.
Ahrefs is one of the most powerful keyword research tools on the market today. They get their keyword usage data from both Google and Clickstream, making it more accurate than other keyword research tools on the market. You can use Ahrefs to find quality keywords for your blog. You can quickly research search terms to see how much traffic they get and make a qualified decision on which ones you’ll use.
Their website also features tons of customizable settings and features to help you narrow your search. You can see what the top-ranking articles are for a certain search term, how many backlinks these webpages have, and the number of monthly visitors each page receives. This will help you find less-competitive keywords for your blog and you’ll know which terms to avoid based on how many websites are already ranking for that search term on Google.
Canva really comes in handy when it comes to creating original visual media for your blog and website. It’s extremely easy to use, catering to both seasoned graphic designers and those with little design experience. If you sign up, you’ll get instant access to millions of photos, fonts, and graphics that you can use on your blog. Customizing your visual imagery is a breeze. You can drag and drop different visual elements to your design and change them as you see fit.
Unlike Photoshop, Canva helps you keep your finished product in mind. From e-books to album covers and banner images, you can quickly review how the final design is going to look online or on a physical product. You can try designing stunning images yourself instead of hiring a freelance graphic designer.
Just like Canva, Piktochart makes it easy to create unique infographics, flyers, and presentations for your company. It’s easy to use even if you don’t have a lot of design experience, but it’s best suited to reports, case studies, and other data-driven visual displays. Sometimes, simply writing a blog post isn’t enough. You can add a slick infographic to help readers visualize all the data in your posts. You can also use the tool to make the right impression on potential clients if you want to offer them a free brochure or digital flyer that outlines the benefits of your products and services. They offer dozens of free templates to help you get your design off the ground, especially if you’ve never designed an infographic or client presentation.
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If you feel like you’re stumbling around in the dark when it comes to content marketing, you’re not alone. Only 30% of B2B marketers say their business is effective at content marketing, which is down from 38% last year. But these tools will help you streamline your marketing efforts. You can quickly find the right keyword or topic for a blog post, so you don’t end up writing about a topic that makes it difficult to rank on Google. You can also simplify your visual content needs by designing the image yourself.