Brands from all over the world have jumped on the content marketing bandwagon. They’re producing thousands of content pieces every day – blog posts, infograpics, videos, webinars, ebooks, etc. However, only a few of them know exactly how to track the success of their efforts.
In order to run effective content campaigns, marketers need to figure out how to track ROI for their efforts. Monitoring metrics, choosing key performance indicators (KPIs), and knowing what data to ignore is very important. Uberflip‘s latest visual is a simple guide on how to determine ROI for content marketing campaigns. See below!