Desk of an artist with lots of stationery objects. Studio shot on wooden background.

Brands are always coming up with innovative yet compelling ways to seek out and gain their customer’s undivided attention. After all, in order to get past the obstacles you encounter within the marketing environment, it is important to think out of the box instead of following the same old ideology.

This article will mention 3 ways brands have been stretching their boundaries and making their content go viral by reaching new audience and rewarding the existing customers.

Tell a Story

Storytelling is an extremely powerful strategy marketers can adopt in order to entice the audience and keep them on the edge. Lyft is perhaps the top most brand when it comes to storytelling. Its Facebook page and blog are flooded with the stories of passengers and drivers who share their experience with the hashtag #WhyILyft. These stories are not only warm and uplifting, but they genuinely make the readers smile and teary eyed at the same time.

Suffice to say, if you can share a great story with engaging content, you can own the hearts of your audience.

Why So Serious? Be Fun and Entertaining!

Already life is so serious and tragic, why add to the grim mood of your followers?

Instead, you should use your social media pages and blogs to get your followers in a cheerful and jovial mood like Taco Bell does it. Sure their nachos are really scrumptious and swoon worthy, they are not the only thing that makes them so popular. Rather, it is mostly (well okay, partially) because of their engaging and quirky social media posts that they are so much loved and adored by their customers and followers. Their delightful tongue-in-cheek humor allows for extraordinary customer engagement and interaction. One only needs to check out their Instagram and Twitter account to feel the positivity and passion they ooze of.

Keep Pushing for Creativity and Innovation

Constant and never ending innovation is the key to tackle potential obstacles and come out thriving. Coke is one of the brands that thoroughly understands the importance of creativity in marketing. Even though it is one single product for everyone, the marketing is such that it clicks with all kinds of people, irrespective of race, culture or nationality. Their ‘Share a Coke’ campaign was perhaps the most talked about all over the web last year, and the company is still coming up with new and creative ideas.

These companies are doing it, and so can you. In one of our previous posts we discussed how DropBox managed to find success by growth hacking. It is very important to learn from these companies and adapt the latest techniques to be able to find success in the world of digital marketing.