Today I have a few quick lessons for you.

As content creators and content marketers we are on a constant search for new content and news ways to create fresh content.

What if told you we could learn a lesson from Snow White about content marketing and content creation?

What if it was a lesson that released you from the terror of always having something NEW to say?

You’d like that? Ok good. I think you’ll be happy! :)

Let me explain what I mean…

We all know the story of Snow White, right? There are the 7 dwarfs, the apple, the prince, the kiss, etc. There doesn’t seem to be much else you could do with the story, does there?

Well 2 upcoming movies prove us wrong…

1. ”Mirror Mirror”

From Wikipedia: “A wicked enchantress (Julia Roberts) schemes and scrambles for control of a spirited orphan’s (Lily Collins) throne and the attention of a charming prince (Armie Hammer). When Snow White’s beauty wins the heart of the prince that she desperately pursues, the Queen banishes her to the forest, where a ravenous man-eating beast hungrily awaits. Rescued by a band of diminutive highway robbers (the seven dwarves), Snow White grows into an indomitable young woman determined to take back her realm from the treacherous Queen.”

2. “Snow White And The Huntsman”

From Wikipedia: ”In a kingdom ruled by tyranny, the vain and selfish Queen Ravenna (Charlize Theron) learns her stepdaughter Snow White (Kristen Stewart) is destined to surpass her as not only the “Fairest One of All” but the kingdom’s future ruler. But the Queen then learns from her Magic Mirror (Christopher Obi) that the only way to remain in power is to consume Snow White’s heart and achieve immortality. Snow escapes into the Dark Forest and Ravenna recruits the Huntsman Eric (Chris Hemsworth) to kill Snow. Eric, however, takes pity on the young princess and teaches Snow White the art of war. Now, with the aid of eight dwarves and Prince William (Sam Claflin), Snow White begins a rebellion to bring down her stepmother once and for all.”

Both of these films are based on the basic story and come at it from a whole different angle.

One comes at it from a comedic angle and one comes at it from a fantasy-drama angle. One is a more family oriented (PG ) and one is more grown-up oriented (R ).

And if these movies don’t prove that we were wrong thinking there was nothing else to be done with the Snow White story, you need to know there have been 19 Snow White movies made (including these 2) since 1902!

Here are the lessons we can learn:

  • There is always something new that can be said about a topic/subject.
  • The audience you choose effects (should effect) what you say and how you say it.
  • Choosing a different angle (context and presentation) can make any topic seem new and interesting again.