Everybody loves images. The proof of that is that ‘300 million photos are uploaded to Facebook each day’. You can read more on that here. However, today we are not going to be discussing Facebook. What we will be talking about today is how we can use the existing images on our website to leverage our SEO!

Optimize images:

A lot of ecommerce websites do not optimize the names of different images. Most of these sites directly pull the images from the database. The image name in these cases is a number, which identifies with the product’s primary key. We have the scope of targeting our product name within each image (quintessentially a long tail keyword)! Google does pick up images from different websites for image search results and hence, it is critical at some point to optimize images. Plus the free benefit of adding to your keyword density of a page is something that everyone should utilize.

Now, let’s look at this from a content marketing perspective:
Pinterest is a channel dedicated to images. The objective of the website is to encourage people to create boards and pin images and videos on those boards. People can then go ahead and segregate boards by specific themes.

Now, you would ask –WHY?

In January Pinterest was driving more referral traffic to retailers than LinkedIn, YouTube and Google+!! (Source: http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/)
Considering that more the referral traffic onto your website, more the chances of people buying your products, it drives a very strong reason to create your own channel on Pinterest.

A couple of tips –
1. Give people the option of pinning images from your site to Pinterest by means of a ‘Pin it’ button
2. Get high resolution images on Pinterest, avoid blurry images and images that are smaller than 300 pixels in width
3. Pinterest has a maximum horizontal width of 554 pixels. Anything that is wider than that will be resized to fit.
Mashable has a really good infographic on Pinterest tips and tricks.
Flickr has been around for a really long time. I remember using Flickr as a really good source to see beautiful pictures and photos. Considering the popularity that this platform gained over time, it is not really surprising that there are over 6 billion photos on Flickr.
Now, you would ask –WHY?
Well, Flickr gets over 4 million photos uploaded each day! (Phew!) (Source – http://www.kullin.net/2012/01/instagram-now-growing-faster-than-flickr/) Not to mention that these guys have 51 million registered users. The kind of potential that this platform holds is tremendous and we must look to translate that into our content marketing activities.
A couple of tips –
1. Just like Pinterest, use high resolution images
2. Join groups and communicate with members who have similar interests
3. The minimum image size is 640 pixels. Use it to your advantage to upload beautiful, good quality images
Instagram is every person’s dream – A software that makes you look good, no matter what! And this popularity was evident when Instagram reached 1 million users, within 9 months of being founded and a month after going live on the App store. They reached 30 million users in April 2012 and when these guys released the app for Android users, they hit the 1 million download mark in a day!
So what do you do on these channels?
  • Create an official brand channel and upload images regularly
  • Interact with your audience and engage with people
  • Keep up with the current trends (holidays, seasons, special events) and have images for these occasions
  • You can create images with an offer or a promotional code and have your users redeem that. This will not only increase your users but also create high levels of engagement
  • Ask users for user generated photos and turn regular users into brand evangelists. This not only engages your band with your audience but also gives a huge potential to cross post on various other platforms
  • You can post a picture from the blog and link back to the content on your website. It is an easy way to drive more users to the site and an easy way to promote your content (absolute win win situation)
    Irrespective of which channel you use, whether it is one of the 3 mentioned above or the other numerous ones online – Ensure that you align your marketing goals, put together a plan in place and then use these channels.

This post is written by Anindita Debnath, who works with Convonix as a Project Manager – SEO. She manages a big team of SEO professionals handling a substantial number of campaigns collectively. Apart from this, she takes up the responsibility of training fresh recruits and ushering them into the ever-evolving world of SEO. Read more of Anindita’s blogs here..