How important is driving traffic to your website as a part of your content marketing campaign? More traffic is almost always good, but the specific goals you have set will determine how much you will depend on your blog to generate traffic. The more traffic you need, the more blog posts you’ll have to write each week. There is a clear connection between blogs and website traffic.
For some companies, driving traffic to their website really isn’t that important. This is often the case when website traffic has no direct impact on sales. For all the other businesses, however, driving traffic to their website is a huge part of their content marketing strategy. They need to inform their customers if they want a chance at selling them something. A blog is one of the best ways to provide great information for your customers.
A recent Business 2 Community article explains the connection between website traffic and blogs:
“A blog is essential if your marketing strategy involves driving traffic to your website. For instance, a company like McDonalds really doesn’t benefit much from website visits, while a company like Toyota needs to drive traffic to their website to provide information that informs consumer choice, while a site like Amazon fails in reaching it’s marketing goals without a constant stream of high-quality traffic to its site.”
Let’s say your entire marketing strategy depends on attracting prospective customers to your website. If this is the case, then you need to focus your attention on blog writing.
Blogs are great for both informing consumers and bringing them to your website. The better your blogs are, the higher you’ll rank in Google’s search results and the more prospective customers you’ll attract to your website. In addition, your expertise will show through and you’ll look (and be) an expert in your field. You’ll gain the trust of your prospective customers.