There has been more emphasis on content marketing in 2013 than every before. Why? There’s several reasons. A few of them being topics like SEO, lead generation, and the influencing of purchase decisions. No matter how you slice it, in the digital world we live in, your business should be placing some focus on content marketing. If you’re unfamiliar with content marketing, it’s definition, per ContentMarketingInstitute.com, is
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
This original infographic by SlickText.com highlights some really eye-opening statistics on why content marketing is so important. Enjoy!
Read more: Is Your Content Marketing Fluid?
This article was written for Business 2 Community by Alan Draper.
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