Twitter Facebook LinkedIn Flipboard 0 O12 / Pixabay Content Marketing is marketing that “involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.” Nearly a decade in and Content is still King when it comes to effectively marketing a business’ services or products. 72% of marketers say content marketing increases engagement Social Media is one of the most effective types of content for B2C businesses to use for content marketing. 84% of people expect businesses and brands to provide content that entertains, tells a story, provides a solution, or creates experiences and events. 94% of consumers plan to make a purchase from a business they follow. 70% of internet users want to learn about products through content rather than traditional ads. 66% of people have found a new business on Twitter. 69% of people have bought something because of a tweet. Half of all 18-to 34-year-old YouTube subscribers would drop what they are doing to watch a video by their favorite creator. 40% of Millennials trust videos more than other content. Blog posts are the most shared content online. 84% of Millennials don’t trust traditional ads. Generation Z purchasing decisions are influenced more by content than traditional ads. It is predicted that video will represent 82% of all internet traffic in 2021. Email marketing provides an ROI of $40 for every dollar spent. The average person consumes 4 pieces of content before making a purchasing decision. Content Marketing costs 62% less than traditional marketing and generates around 3 times as many leads. Content Marketing isn’t going anywhere. Creating an effective Content Marketing strategy requires consistent content creation and posting. It is important to dedicate time and effort to providing quality content that will help promote your business and keep it in front of your audience. Twitter Tweet Facebook Share Email This article was written for Business 2 Community by Alan Draper.Learn how to publish your content on B2C Join our Telegram channel to stay up to date on breaking news coverage Author: Alan Draper Based in the United Kingdom, Business 2 Community editor Alan is part of the team that’s responsible for ensuring all the content on our site is accurate, relevant and up-to-date. In addition to editing, he is also a writer and an expert on the stock market. Alan has previously written … View full profile ›More by this author:Get Free Bitcoin and Earn Interest on Crypto with ZenGo5 Best Cryptos to Buy on the Dip in the May Crypto CrashEuroswap EDEX: Last TokenSale phase before listing – team announces the list of exchanges