If you own a website business then you know how important it is to keep your visitors interested. Attracting new visitors is important if you want to gain an audience and thus, more clients. If you notice that unique visitors are dropping off or sales haven’t increased, it could be due to your content.

What Is Content?

What is one of the main reasons that people use the internet? That’s right – to find information. Knowledge is power and that is what the information superhighway is all about. And, they will go where they can find it. Hopefully, that direction will be towards your site.

Even if content is not your product, readers will still want to know the latest developments in your niche. For instance, if you are selling gift baskets, articles related to creating, designing or even what types of gift baskets to buy are helpful. It can make the difference between someone deciding to buy from you or going somewhere else for their products.

But, what is content? It is the articles and blog posts that populate your site. This information is what draws people in. When they put certain words into search parameters on Google or Yahoo, it is your content or tagged images that pop up on the results page.

Five Ways Your Content Could Be Driving People Away

So, is it enough to have content of some sort on your site? In a word: no. It could be detrimental to you if not done properly.

1. Stagnant content – No one wants to see the same content two weeks in a row. If every time someone pulls up your site they see the same articles or images, they will soon find somewhere new to go that offers a new batch of articles on a regular basis.

2. Poorly presented content– When posting anything, preview it first to check the formatting. If it is hard to read because words are going every which way, they will give up right away and move to the next choice on the list of search results.

3. Poorly written content – It is true that the eyes often gloss over some misspellings because the brain instinctively knows what the words are. But, a piece that is riddled with poor grammar or poor misspellings takes longer to decipher and is not worth the effort.

4. Fluff pieces – Have you ever read an article that said a whole lot without saying anything at all? This is fluff. The title boasts information that is not found in the article. Your readers go away unsatisfied.

5. Unreliable content – The purpose of content is to inform. If your article lists last year’s statistics or fashion trends, readers will eventually find a site that is more up-to-date with its information.

Content is still king on the internet. Is yours holding court?