For consumers, Christmas is about giving and receiving gifts, singing carols, indulging in eggnog and festive goods, and simply enjoying the lights and the lovely weather. For businesses, however, Christmas means “business.”
As you read this, your prospective customers are searching for the best deals, gift guides or content centered around the holiday season. That means now is the best time for you to turn them into leads and sales.
In this article, we will discuss six holiday content strategies that you can implement now:
1. Analyze current trends including keywords
It is advisable to start analyzing buying trends at least two months before Christmas so that you can promote your content. Consumers often begin their Christmas shopping in October and November and go on until December, giving businesses ample time to carry on their marketing campaigns.
Therefore, if you haven’t started any exclusive marketing initiatives yet, a keyword analysis of the most-searched gift items will help you optimize your content efficiently.
It doesn’t matter if the internet is saturated with festive content. You are more likely to be seen by your target customers if you post festive content (such as holiday gift guides) in these three months. So, the sooner you start with the exercise, the more helpful for your business.
Besides, you should make sure that the topics you choose to write about on your website are in alignment with your business goals.
Tip: If you are having trouble honing in on appropriate trends, you could ask your audience on social media about the types of content they would love to see this festive season.
2. Plan your content well in advance
Once you have chosen your themes, it is crucial to have a comprehensive repository of content ready well before the holiday season strikes. That should include in-depth blog posts on topics such as gifting and celebration ideas, infographics with useful content in an aesthetic, shareable layout and social media posts to send out daily.
Note essential dates in advance on your calendar so that you can have exclusive content ready for those dates. While a lot of businesses may ignore the importance of blog posts, these are great ways to share meaningful information with your audience.
That works even if your business has nothing to do with eCommerce or does not deal with gift items. For example, an accounting firm could talk about holiday finances and the best way to save up for the Christmas celebration binges.
Tip: The holiday seasons offers an excellent opportunity for you to go through your existing content and repurpose relevant parts of it for the holiday season.
3. Collaborate with bloggers on gift guides
If you are not already collaborating with bloggers on social media, now is the time to start. A positive review from an influential blogger acts as an incentive for more consumers to buy your product while also exposing your brand to the influencer’s audience online.
Approach influencers with collaboration proposals and be sure to compensate them adequately for their efforts. That way, you form a stable relationship with the bloggers that could extend well past the festive season.
Tip: You can find bloggers on Twitter and other social media sites by filtering hashtags relevant to the content niche you are looking for. Another great way to find bloggers pertinent to your niche is by searching on BuzzSumo.
4. Stock up on seasonal photos
Nothing adds a touch of festive cheer quite like a picture of a Christmas tree or snowmen. Be sure to stock up on plenty of holiday-themed images for your website and your social media posts. Implement colour themes centred around red and green and use your original photos wherever time and budget permit. You could also hire a graphic designer to create some customized logos, fonts, banners and designs for you to use across your holiday content.
Tip: Shutterstock, Depositphotos, Canva, and FreePik have an impressive photo library on the holiday season. Be sure to check them all out!
5. Spruce up your website
No matter how engaging your content is, your final sales will take a hit unless your website is easy to navigate and looks appealing. Make sure that any holiday promotions or campaigns that you are running show up clearly on your website.
You should also check whether your website will be able to handle the increased numbers of visitors without slowing down or crashing, especially if it is an eCommerce store. Conduct a health checkup of your website and fix the bugs, if any.
Tip: Create a festive mood on the website by adding Christmas-related graphics to your site, such as the homepage banners, or changing the color scheme, or adjusting a Christmas hat on your company logo.
6. Analyze how your content is doing
Be sure to conduct daily checks on how well each piece of content is performing. You might find that certain types of content are doing better than others, or that more people are being drawn to your website through Facebook than through Instagram.
Be sure to have someone on your team available to answer customer queries, respond to complaints and fix any bugs or typos in the content you send out. Prompt responses are vital to boosting your engagement. Therefore, remain in the know about how your content performs across all your platforms.
Tip: Set up a team to look after your website and manage social media even during the holidays. Make everyone responsible for this job on a rotational basis.
Wrapping it up
The holiday season is a busy time for businesses and consumers alike. It calls for everyone to enjoy quality time with loved ones. Therefore, always remember the positive feelings that your target audience has at this time of year. Create content that makes them feel nice and happy. That is how they will remember you and your business. Happy holidays!