You don’t have to look far to hear “content marketing is king!”

These days, blogging is one of the most utilized marketing strategies to attract new buyers. It’s cost effective and it’s proven to work – that is when it’s done right.

With any marketing strategy, your ultimate goal is to get people to hit the buy button. You invest in campaigns with the goal of attracting more buyers and making money. Blogging is no different.

Calls to action (CTAs) in blog posts are one of the most important elements. This is your opportunity to tell your reader what you want him to do next.

Let’s break down why CTAs are so vital to your long-term success.

The CTA’s Purpose

The purpose of a CTA is to keep your reader moving forward in the buyer’s journey.

Each CTA’s purpose will differ. Some will try to get your reader on your subscriber list. Others will attempt to get a reader to buy from you right then and there.

When writing your blog post, consider your goals.

  • What do you want the reader to do when he’s finished with your post?
  • What would a logical next step be?
  • What would make this blog post a success?

Remember, the goal of any marketing campaign is conversions. Your CTA is there to help you convert your readers on the next step of their buying experience with you.

Your Reader’s Experience

You know what you want your readers to do next, but how can you get them to act?

As you start to formulate your CTA, consider your reader’s experience. Where is he in the buying experience?

The better you can understand what your readers are going through, the better you can know what they need from you. With that in mind, you’re able to craft a CTA that is a logical next step in their experience with your brand. The more natural you can make it feel, the more likely your reader is to convert.

Make it Actionable and Obvious

The copy you use to write your CTA matters. It has to stand out from your content as a clear action for your reader to take.

One Kapost marketer found that using the word “get” converted 66% better than other CTAs. She also found that adding in the word “your” helped with conversions too.

When crafting your CTA, use actionable phrasing, such as “get your XYZ.” This type of phrasing works well for two reasons:

  1. It tells the reader to perform a specific action.
  2. It’s obvious what will happen if the reader does what you’re telling him to do.

The “get your” formula is only one effective CTA to use in blog posts and it only works with certain goals. Check out this list of 8 other types of CTAs you can use in your blog posts from Hubspot.

When Should You Use a CTA in a Blog Post?

Now that you know the importance of CTAs, the question becomes, when should you use a CTA in a blog post?

Without question the answer is every single time!

Before you hit publish, double check it’s there. Triple check it’s a clear next step for your reader to take. Without doing this, you’re losing a massive opportunity.

Eager to learn more about writing blog posts that get read? Check out the Outrageously Comprehensive Guide to Writing a Blog Post for more tips.

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