Odds are, you’ve caught yourself humming the melody at least once over the past few months. That’s understandable. “Call Me Maybe,” the mega pop hit performed by Carly Rae Jepsen, is an earworm –you know, the kind of tune that works its way into your thoughts, and then repeats itself over and over and over again. Every marketer should want their message to be equally irresistible. So, what can we learn from this pop culture juggernaut that has reigned at the top of the Billboard Hot 100 chart for weeks?

Keep it simple. “Call Me Maybe” is a song that lasts three minutes and 13 seconds. The lyrics are easy to learn. “Hey, I just met you . . . and, this is crazy. But, here’s my number . . . so call me, maybe?” The tune is catchy and straightforward melodically. In fact, this song is so simple even Sesame Street has released a version for preschoolers. In this parody (below) Cookie Monster belts out: “It hard to look at your snack, baby. But you got cookie. So share it, maybe?”


As marketers, we have to remember that today’s consumers are bombarded with marketing messages, and as a result, they have less patience than ever before. Respond with content that is concise and to-the-point. Simplify the process for your prospects, and you’re more likely to get a slice of their ever-more-precious time. For example, include direct links to any actions, and don’t ask anyone to call a phone number for more information when a simple click will handle the same task.

Be consistent. Songs that become earworms have simple repetitive melodies and phrases. The “Call Me Maybe” chorus is easy on the ear, as effortless to retain as a Mother Goose rhyme . . . and repeated again and again throughout the song.

Consistent reinforcement like this is key for marketing campaigns, too. I realize that as the variety of digital channels continues to expand, maintaining consistency is becoming more and more of a challenge. But, variability erodes the value of your product or service, so you must make it a priority to ensure your branding and messaging is compatible and in-sync across all platforms – whether traditional or digital. As you tear down silos and start integrating marketing throughout the enterprise, consistency will become standard.

Relevancy rules. Carly Rae Jepsen knows how to appeal to the pop demographic. She co-wrote the song with guitarist Tavish Crowe and Josh Ramsay (lead vocalist for Marianas Trench), and it’s now an anthem for anyone hoping to hear back from a “love at first sight” crush. Can you think of anything more relevant to her target teen audience?

Sharpen your focus in the same way. A variety of simple-to-use analytics and marketing tools can help you determine which initiatives resonate with prospects, so these days, you can even refine your messaging as a campaign progresses. In a world of spam, you need to make sure each communication with your customers has a purpose and each offer is compelling.

Embed a call to action. The lyrics make it clear that Jepsen isn’t content to sit back and pine away for her crush. She offers the directive (“Call me”) –even if immediately softened with a caveat (“Maybe”).

Provide similar clear-cut instructions for your prospects and customers (without any added qualifications, of course). Make it obvious how they can take the next step, get more information, complete a purchase. In today’s crowded, always-on marketplace, consumers always have multiple options available. Make sure you lead the way with unambiguous calls-to-action. Track responses so you learn what works –and what doesn’t.

Optimize influencers. “Call Me Maybe” has all the trappings of a mega pop hit. But, there’s no disputing its ascent to No. 1 skyrocketed after a Tweet from Justin Bieber. Bieber, a mega marketing phenomenon himself, referred to Jepson’s tune as “possibly the catchiest song I’ve ever heard,” and –no surprise –its popularity soared.

Take the time to identify the influencers in your field. Connect with those who are making the biggest impact. But, don’t just look for opportunities where they can help you; uncover opportunities for you to help them, as well. Social media platforms enable this kind of collaboration and information sharing, and today’s third party apps and monitoring tools can help you find the influencers who are most significant to your community.

Now that I have the “Call Me Maybe” melody running through your head –and be honest, is it the Cookie Monster version? –what would you add to my list? Are you on your way to mega marketing success? If so, how are you creating irresistible messages for your target audience?