Small business owners have a lot of items on their to-do list, and without the resources to hire employees, they often find themselves caught up getting the day-to-day chores done without working on the most important task: building the business. One of the best ways for business owners to get their name out there and build up a loyal following is to start creating content on the web. This article will look at some of the options available to start building content and how to make sure that content attracts a following.

Types of Content

Starting a blog on the company website is one of the most popular ways to start creating content. Blogs help to establish the voice of your company and can spark conversations with those in your industry or potential customers. Blogs also have SEO benefits and can help drive more people to your site. Of course, the key is not just creating a blog, but actually filling it with useful and relevant content, so don’t put maintaining the blog on the backburner.

Entrepreneurs generally have a good level of expertise in a certain subject matter. Publishing an ebook that shares some valuable insights can help build credibility for yourself while getting the name of your company out there. Many businesses also require an email address in order to download the book, so the company can contact the person later with related articles and services.

Slide Presentations are a fairly new way to build and share content. Putting together educational or conference presentations into a creative, visual format can help attract potential leads that might not notice you through written content.

Building up a video channel on YouTube has also become incredibly easy with smartphones that take quality video, and plenty of free or inexpensive video software to use. Keep the videos creative, interesting, relevant and short—viewers tend to stop paying attention after about two minutes of video.

Building Quality Content

Building quality content that will attract potential customers to your business is more complicated than you might think. Start by refining the objective of the content you are creating. While an ebook might be created to build up your reputation in the industry, a video or blog post might seek to drive up sales. Defining the objective of the content in the very beginning will help drive the topic and the layout to ensure they will best meet your goals. Next, create a content calendar that identifies all of the variables that will influence your content: holidays, seasons, industry trends, company goals, etc. Then, figure out when and what type of content you will be creating for that month.

As you are creating content, it is important to think about the piece from the reader’s perspective. As you are writing a blog piece or creating a video, think about whether you are giving practical advice, if what you are writing is interesting and if you have research or sources to back it up. Don’t clutter content with a bunch of advertising or promotions for your product either.

Editing is a crucial part of the content creation process, but many people make the mistake of rushing through a proofread and not taking the time needed. If you can, have a piece of content go through multiple people to check for inaccuracies with grammar or spelling errors. It is even possible to edit pdf documents, so don’t skimp on the editing process.

Finally, if your content is a written piece, try to include pictures or other visuals as much as possible. Pictures help to keep the reader’s attention and give the impression that your piece is more researched and polished. Start collecting a database of your own photographs, as well as images on the Internet that are labeled as “free to use” to make finding an image easier.

If small business owners start to use these tips and are consistent in their content creation, they will reap the rewards in more traffic, and ultimately, more sales.