Twitter Facebook LinkedIn Flipboard 0 Content marketers work in two spaces: the lab and the studio. The lab is the place where we sift through the mountain of data at our disposal—data that grants us unparalleled insights into the purchasing process. We can track our buyer’s online behavior, craft campaigns around the trends and habits we discover, and test new tactics that lead to better results. The studio is a place where we transform complex concepts are into accessible, valuable messages. Emotions are at the forefront in the studio. We work to communicate our messages through different mediums and distribution channels. In the studio, we push boundaries, and constantly explore new ways of inspiring people to take action with our brand. These two worlds—science and art—are often viewed as distinct. But the best content marketers incorporate both into a single content operation. They leverage lessons from data to develop content that converts, while pushing beyond the status quo with new formats and channels. This infographic examines the power of content that incorporates the left and the right side of the brain, the artistic and the analytical. Check it out here, or embed the infographic on your blog by grabbing the code below. Twitter Tweet Facebook Share Email This article originally appeared on The Content Marketeer and has been republished with permission.Find out how to syndicate your content with B2C Author: Jay Leonard Jay is a UK-based cryptocurrency expert, specialising in fundamental analysis and medium to long term investments. Jay has a great deal of hands-on experience in analysing financial markets and performing technical analysis. Jay is currently focusing on the institutional adoption of cryptocurrency and what it means for the future of … View full profile ›More by this author:Mastercard CFO sees Growth Opportunities in CryptoMarvin Inu Trending on Twitter – Is Tamadoge Next to Pump?Hashed VC Reveals it Lost $3 billion worth of Luna in Crash