Are You Blogophobic? Part #9: What’s the Number One Reason for Content Marketing?
(This is Part 13 in a blog series on understanding – and curing – “Blogophobia: the Fear of Content Marketing”)
In the previous post, Recovery Step #8: Making Time for Content Marketing, I discussed how much time it can take to create and promote your content, listed some time-saving ideas and asked the ultimate question: “Can You Afford Not to Engage in Content Marketing?”
In one of the earliest “Are You Blogophobic?” posts, I listed the top 8 Reasons to Engage in Content Marketing. I actually listed #2 through #8, saving the #1 reason for this post.
Here’s the story that proves why the #1 Reason to Engage in Content Marketing will transform you fromBlogophopic to Blogoholic!
Last summer, my family and I decided we’d take a 10-day trip to Hawaii. And, since I like to post a new blog at least once a week, I had several blogs scheduled to run while I was gone. As well, I wrote a series of tweets – some promoting my blog postings and a daily marketing #tipdujour – that I lined up to run several times a day.
A week into my vacation, I was feeling very relaxed (owing at least partly to the fact that I prepared and published my blog content and corresponding social media publicity). And lo and behold, while I was sitting on the beach in Kauai, sipping a Mai-Tai and enjoying the late afternoon sun, I got an email from a potential client who referenced my latest blog post.
So the #1 reason to engage in content marketing – and transform yourself from Blogophobic to Blogoholic?
Because your content is working when you’re not!
Here’s the list of links to posts from my Blogophobia Recovery Program:
Become a Blogoholic! Get started on your own Content Marketing program with your free copy of ”101 Ideas to Blog About.” Just sign up for Martha’s Blog: Marketing Musings and Tips du Jour.
Martha Spelman is a Los Angeles-based small business marketing, branding, social media and content marketing consultant. Do you need help with your content marketing strategy and execution? Hire Martha as your blog coach to help concept, create, publish and promote your content. Click to find out more about Martha Spelman. If you’d like to read the entire “Are You Blogophobic? Series” and if you don’t subscribe already, please sign up for Martha’s Blog: Marketing Musings and Tips du Jour.